Prof. Jay Kirby

Managing Partner & Lead Facilitator A Boutique; Management Consulting, Strategic Marketing, New Business Development & Partner Relations Firm serving a variety of clients (25+) including B2B, CPG Beverage, e-Commerce, Healthcare, Retail, Sports sponsorships.

Sr. Staff Consultant, Lead Facilitator, Ambulatory Retail Strategy & Transformation · Created national, ambulatory business plan from scratch, to include (4) multi—ambulatory service line, retail facilities configurations with multiple (10+) retail and non-traditional partners. ·Sourced (3) Financial Partners and (12) Non-Healthcare Retail Partners as well as (3) emerging technology and (7) early stage Healthcare companies.

Created Provider Strategy for (53) primary care, Federally Qualified Health Clinics, RHCs & Look-A-Likes. ·Established business development & valuation plan for (7) Medicaid Markets; States of Missouri, Illinois, Indiana, Arkansas, Kansas, Nebraska, Kentucky ·Designed POA for (3) Medicare and (7) HIM Marketplace analgesic compound product launches · Served as presenter & panel facilitator at (8) healthcare tradeshows, forums, symposiums

·Established Midwest Regional Sales Goals by launching & growing the brand to $35m in sales in the Midwest Region with 98% awareness in four years using non-traditional marketing strategies. · Led the development and implementation of strategy for Consumer and B2B marketing, Sponsorship, Promotions and Media Relations driving sales volume to one (1) million cans/month in the Midwest Region.

·Achieved #1 National Territory Sales Manager honors utilizing an innovative and aggressive branding approach resulting in 30% improvement in sales ahead of forecasts to exceed annual sales quota. ·Launched the drug Baycol as well as led the Midwest in sales of Cipro. ·Provided account services to new and existing primary care physicians increasing prescriptions, new product demonstrations, providing solutions.

·Managed Territory launch of three (3) billion-dollar products; Pravachol, Glucophage & Avapro. ·Created and managed sales strategies, materials, proposals resulting in over $2m in sales for my Indiana territory.

Adjunct Professor; Grad & Under Graduates (25+) ·Course “The Business of Global Sports (Motorsports)” ·Developed & Facilitated, a (3 credit Hours) course introducing the commercial aspects of sponsorship activation in the sports business with an emphasis in global motorsports.