Jennifer Ojeh

I helped define, activate and optimize social media programs to support Visa Inc's corporate marketing efforts. Currently focused on the management of strategic paid and organic content marketing initiatives to drive corporate reputation amongst business-critical audiences. Formerly responsible for the management of Visa's Global Facebook page.

Partnered with global product counterparts in constructing a plan to support the adoption of Visa's mobile money offering in developing countries. Projects included the creative development of sizzle reels, product demo videos, sell sheets, and presentations designed to inform payments ecosystem constituents of Visa's role in this innovative mobile payments space. Collateral developed has been leveraged at both Mobile World Congress 2013 in Barcelona, Spain and Mobile Money Summit 2012 in Milan, Italy.

Partnership Development: Supported Visa's salesforce in deepening the relationship and partnership with top tier co-brand card merchants. Assisted with the RFP and contract renewal process and provided ongoing critical account support. Consumer Prepaid Marketing: Supported the team in efforts to drive usage of Visa's general purpose reloadable prepaid cards. Planned and executed national mystery shop program to identify key areas of opportunity for top tier Visa Prepaid merchants/vendors.

Provided payment volume analyses and partnered with marketing to development turnkey co-branded bank branch collateral to support cross-border transaction growth.

Sociology of Innovation, Technology and Organizations