Aksa Victoria C P

Orchestrating digital content strategies across all online platforms. Measuring the results of marketing activity to inform future marketing campaigns. Knowing which platform different kinds of content are best suited to. Designing and implementing creative marketing strategies to disseminate content. Create content and content strategies that drives traffic and engagement which translates to sales and brand promotion. Curate content for Email campaigns for weekly newsletters.

Plan, execute and optimize all the online marketing efforts for the website. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. Measure performance of digital marketing efforts using a variety of web analytics tools. Key project: Managed, strategized, and executed all the online marketing campaigns for Digital Influencers Convention And Earthy Awards, Sabah, Malaysia 2019.

Assist in the promotion of software and services through a variety of digital channels. Develop and manage digital marketing & content marketing campaigns for In-house software products. Attain key performance indicators such as reducing the website bounce rate, improving conversions. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry. Key project: Formulated and executed pre-launch and post launch marketing campaigns for Edufar ERP.