lucie piron

- Managing activities within the marketing department overseeing budget - Developing the marketing strategy in line with company objectives - Leading updates and improvement on the hotel property website - Creation and publication of all marketing collaterals in line with the brand guidelines - Planning and implementing promotional digital campaigns: lead generation with B2C and B2B campaigns, Social media campaigns - Working closely with design agencies and assisting with new product launches

As a parallel activity and passion for creative brand management, I have launched Wild Glint., an entity that helps independent business owners and small companies to develop their projects and ideas. Through the creation of brand identities, I accompany my clients listening to their goals and needs, developing their graphic line, logotype, website, brochures, and providing advertising consulting services. Find out what I've been up to so far and some of my work achievements.

Brand Management - Definition and implementation of the marketing plan, corporate identity, production of marketing collaterals, concepts and design of brochures, and trade show materials. Advertising - Briefs with agencies, offline & online media campaign strategies, PR articles for industry magazines and websites, budget management Field Marketing - Production of collaterals for local markets and global brand, development and coordination of field activities

Lead generation and conversion activities - Google adwords, Facebook Advertising, multilingual email campaigns and landing pages Website & Social media management - benchmark, strategy, CMS updates, monitoring and tracking. Copywritting and content optimization - emailings content development, social media content plan and execution, blogging, landing pages strategy. Online content optimisation and reporting - SEO, CPC, CPL, Open rate, CTR, SM KPIs

- Brand awareness developement: Product advertising conception, PR - Event and marketing Operations: trade shows organisation - Monthly newsletters Creation and edition - Marketing and communication actions reporting - Budget management

Covering up the global project management knowledge including the invitation phase, the understanding of the planning phase, how to determine the project risk within the issues and risk management strategy, defining and manage project teams, communication tools and strategy, and monitoring.

This Master enables students to consolidate knowledge in Management, law and Business knowledge. This degree offers Business case studies, language and technology seminars. Specialization in Marketing, Communication, E-Business and New Technologies.

Disciplines such as marketing, e-commerce, communication, internet law, CRM management, business strategies and project management are teached, answering the actual business needs and provide all E-Business that future leader of the industry need.