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Jens Tiedemann

Let‘s make mobile shopping a real fun experience!

Employee, CEO, Swipe You Up GmbH

Berlin, Germany

Skills

Digitale Transformation
FMCG
E-Commerce
Omni-Channel Retailing
Digitalagentur
Data driven Marketing
Retail Marketing
Chief Marketing Officer
Omnichannel
Digitalisierung
Change Management
Chief digital Officer
Digital Leadership
Lebensmittelindustrie
Hands-on-Mentalität
Aufbau von Strukturen und Prozessen
Führungserfahrung
Big Data
Head of digital Marketing
Multichannel Marketing
Social Media Marketing
Display Advertising
Food
Start-up
Content Marketing
Leiter Marketing
Real Time Advertising
Performance Marketing
Geschäftsführung
Food Industry
Food & Beverage
REWE Lieferservce
Innovationsmanagement
eGrocery
Food Commerce
RTA
Programmatic Advertising
Native Advertising
Mobile Marketing
REWE Lieferservice
Non Food
Media Buying
Leiter Digital Marketing
Überzeugungskraft
Gedankliche Flexibilität
SEO
SEA
IT Governance
Sales und Vertrieb
Digital
eMail Marketing
Online Marketing
Leitung und Führung von Teams
Marketing Director
ROI Analysen
Partnership Management
Paid Media
CRM
Social Media Advertising
Display
Aufbau von Teams
Think Tank
Big Data Analytics
Erfahrung in Matrix Organisationen
Globale Strategie
Digital Native
Go2Market
Channel Marketing
Strategic Thinker
strategic mindset
Leiter Media Buying
Social Media
PR
Customer Journey
Shopper Marketing
Agile Prozesse
data driven
Matrix Organisationen
Digital Change Management
Industrie 4.0
Product Owner
Shopper Management
Category Management
Digital Strategie
P&L
Incubator
Founder
Start Up
Entrepreneurship
Entrepreneur
Digital Community Management
Digital Project Management
Director Marketing
Director digital
Handel
Handelsmarketing
Activation Marketing
Digitale Infrastruktur
Bricks and Clicks

Timeline

Professional experience for Jens Tiedemann

  • Current 4 months, since Mar 2021

    CEO

    Swipe You Up GmbH

  • 1 year and 6 months, Sep 2019 - Feb 2021

    Head of Digital Transformation (Executive Consultant ad interim)

    Upfield (KKR)

    Defining and supporting (digital ) re-structuring activities of customer data strategy, target audience based marketing strategies and media buying with internal customer data infrastructure (e.g. audience set-up, ad tech stack, Persona and cohort setting, implementing tools. Creating and growing business models for food retailing industry to drive brick’s and click’s. Consulting Upfield global and D/A/CH/IT to manage digital track record!

  • 4 years and 1 month, Aug 2015 - Aug 2019

    Head of REWE Digital services & digital Transformation Services

    REWE Digital GmbH

    Aufbau interne digitale omnichannel Service Organisation >100 Mitarbeiter zur Unterstützung der Geschäftseinheiten der REWE Group (REWE, PENNY, DER Touristik, TOOM, BILLA, REWE Lieferservice) für Kampagnen, CRM (Newsletter, Kundenkarte, Payback), Performance Marketing (SEO, SEA, ECommerce Marketing), Media Buying, Analytics (Big Data, Infrastruktur, Kundensegmentierung), Social Marketing, Content, Projektmanagement (technische Applikationen und Services), Industrievermarktung (WKZ 2.0) und Design (UX/ UI)

  • 1 year, Aug 2014 - Jul 2015

    Executive Consultant digital Strategy, Marketing & digital Content

    brandsandemotions

    Digitale Marketing und Social Media Konzeption, Strategie und eCommerce Projekte für u.a. AUDI, Mercedes Benz, Lufthansa, Warsteiner

  • 2 years, Aug 2012 - Jul 2014

    Head of Corporate Marketing Communications

    Styria Media Group AG

  • 2 years and 10 months, Nov 2009 - Aug 2012

    Head of Marketing Communications

    Red Bull Media House GmbH

    Digital Brand and (Content) Marketing & Communication Management over all Channels, building department structures, Part of Red Bull Stratos Marketing and Media Team

  • 4 years and 11 months, Jan 2005 - Nov 2009

    Media Management Johannes B. Kerner

    ZDF, SPIEGEL-TV Infotainment

    Presse- und Öffentlichkeitsarbeit für Johannes B. Kerner

  • 2 years and 2 months, May 2007 - Jun 2009

    Media Management Markus Lanz

    ZDF, Fernsehmacher GmbH & Co. KG

    Presse- und Öffentlichkeitsarbeit u.a. für Markus Lanz (Talkshow "Markus Lanz"), Johann Lafer & Horst Lichter ("Lafer! Lichter! Lecker!"), Nina Ruge (Talkshow "Nina Ruge") etc.

  • 2001 - 2004

    Head of eCommerce

    EFA Medien GmbH

    Deutschlands führender Independent Musikvertrieb; Aufbau und Management eines des ersten eCommerce Musikshops in Deutschland in einer Zeit, wo auch erste digitale Tonträgern (MP-3) verkauft wurden

Educational background for Jens Tiedemann

  • Wirtschaftswissenschaften

    Carl v. Ossietzky Universität Oldenburg

    Strategische Unternehmensführung, Marketing, Personalwesen

Languages

  • German

    -

  • English

    -

Wants

Carrer Change
Digital Leadership
Start-ups
FMCG
Food
Aufbau von digitalen Prozessen und Strukturen in neuen Unternehmen

Interests

Motorrad
Surfen
Ski
Wandern

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