Jeremy Burton

Digital product development and product lifecycle management for search engine marketing (SEM) products in the United States markets. Manager of strategic partnerships with ditigal product and service companies that are measured against performance scorecards. Developed sales training and collateral with focus on delivering the product value story to price sensitive customers. Performance measured against search product line goals for revenue, unit sales, and product P&L.

New product development and solution delivery of digital advertising products and services. Project leader accountable for building cross-functional project teams focused on the on-time delivery of search engine marketing (SEM) and internet yellow pages (IYP) products. Establishment and management of vendor service relationships. Innovator of forward-looking product ideas used to maintain a leading online market presence in the Cincinnati market.

Internet technology evangelist focused on the migration from a bricks-and-mortar operation to a digital technology powerhouse. Partnered with key growth organizations including Pharmacy, Loyalty Marketing, and Human Resources to implement key web initiatives. Directed monthly internet steering committee meetings with business unit leaders and corporate officers.

Pioneered the first digital marketing position focused on the consumer market. Created and executed consumer marketing plan for electronic sales with an annual budget exceeding a million dollars per year. Delivered technical training and seminars covering internet products. Introduced new technologies that drove customer acquisition growth and churn reduction. Analyzed customer segmentation models using statistical data from the customer data warehouse.

Notable Undergraduate Instruction: Elementary Japanese I & II, Intermediate Japanese I & II, Japanese Culture and Society