Johannes Held

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Oracle Marketing Cloud, Eloqua, Responsys, BlueKai, RightNow, Compendium, Sales, Consulting, Strategic Marketing, Cross Channel, Multi Channel, Digital Marketing, Ecommerce, Mobile, Push, Display, Email, Social, Enterprise, Retail, Travel, B2B, B2C, Marketing Orchestration, SaaS, Cloud Computing, Marketing Cloud.

- 08/2009 - 09/2010: E-Retail & Strategy Manager / Western Europe & Global Accounts - 12/2007 - 07/2009: E-Retail & Strategy Manager / Western Europe E-commerce sales & digital marketing, online retail sales & digital marketing, CRM for e-commerce & online retail, online retail strategy & execution, online sales P+L, online sales development budget, E-business development, E-commerce supply chain operations, E-commerce support operations, E-commerce finance operations, content and application sales

A market leader in the innovation and implementation of web based ICT platforms. Clients include Cisco, Tesco, O², Freenet, Kabel Deutschland and Cable & Wireless. Developed retail and pricing strategy for VoIP telephony products, services and tariffs for Tesco.com. Managed the business development strategy and rapidly expanded to new, profitable market segments. Analysed competitor portfolios, identified emerging market needs and increased sales by 20%.

An Affiliate Marketing Platform for B2C and B2B broadband products, services and tariffs. Partners include AOL, BT, Cable & Wireless, Carphone Warehouse, Vonage, Virgin, Yahoo and Skype. Rapidly accelerated growth by acquiring and managing affiliations with key telecom operators and online retailers. Developed and executed search engine optimisation and search engine marketing strategy. Significantly increasing individual and group performance, winning over 10,000 new broadband customers per week.

CA has 16.000 employees and $ 3.8 bn revenue in 2006. Marketleader in $ 35 bn. Enterprise Management Software market. 96% of Fortune 500 are CA customers. Led E-Marketing campaigns targeting Fortune 1000, achieving a response ratio of 25% and sales in excess of $50m. Quadrupled the conversion of leads by streamlining sales and marketing communications, increasing sales by 50%. Continuously exceeded performance targets, becoming the strongest performer out of 20.

Brand Management, B2B Marketing, Consumer Behaviour, Customer Relationship Management, Demand Chain Management, E-Commerce Management, Finance, Integrated Marketing Communications, Key Account Management, Market Research, Strategic Sales Management.

Marketing, Finance, Supply Chain Management, Economics

Economics, Finance, Business Law, Human Resource Management