John Bentham

The Global Chamber® is a unique growing community of CEOs, executives and leaders in 525 regions around the world, everywhere... focused on helping companies grow in more than one metro area.

TuxBoy Marketing & IT Services assists businesses in the Industrial Automation, Semiconductor, and Enterprise Technology sectors who desire to establish or further strengthen their presence in the US markets, and US based businesses in the same sectors who need help with their go-to-market strategies in the EU, the UK and APAC.

Drove the Foundation's global marketing strategy from “as needed” membership to “demand based”. Increased member engagement by ~75%. Increased member adoption of OPC UA technology while expanding our 'use' footprint by creating relationships with Oil & Gas, Building Automation, and the $500 billion Packaging industries. Aligned integrated marketing tactics across North America, EMEA and Asia Pacific with the Foundation's positioning as an industry thought leader.

Managed a team of nine Editors with responsibility for all Commercial Solutions content on Dell.com; this organization contributes up to 24% of business unit revenue. Led a cross-matrixed team in developing a scalable Content Sustainability and Lifecycle process. Analyzed under-performing Solutions sites for improvements, then directed the execution of corrective action based on business priorities. Resulting traffic increased about 90% over two months.

Identified the need for critical engagement with new acquisitions and created the Acquisition Site Integration Model to address the gap. The model enables acquired companies to quickly leverage Dell.com for demand generation to meet aggressive business and revenue objectives. Proposed improvements to Corporate Strategy's acquisition workstreams, specifically in the areas of: • Post-acquisition communications • Online properties • Social Media and demand generation tactics

Developed the global messaging for the Application Services product portfolio, a +$500 million segment of Dell Services. Managed the messaging requirements from various stakeholders including Product Development, Sales and other business units.

Created market positioning and go-to-market strategies for several software application development and professional services companies. Recommendations included the following: • Brand differentiation strategies • Competitive research • Opportunities for product extensibility • Lead generation activities • Marketing communications strategy • Media relations

Responsible for the creation and delivery of all Loan Officer and Broker communications at Alethes, a $32 million mortgage bank. Worked directly with the CEO and Executive Management team on sales pipeline planning and marketing strategies. Proposed an automated loan status notification system. The project was designed to reduce Loan Officer turnover by 33% while at the same time attract new Branch Offices.

Created market positioning and go-to-market strategies for several software applications development companies. Recommendations included the following: • Marketing process improvements • Competitive research • Opportunities for product extensibility • Lead generation activities • Brand differentiation strategies • Operational improvements

Created the market penetration, positioning and business development strategies for Metadot, a $1.5 million software startup company. These strategies were developed for the portal server product line alongside research in the following areas: • The need for a product roadmap • Existing horizontal and vertical markets • Product extensibility and enhancements • Product bundling opportunities • Professional services offering • Strategic relationships

Executed the launch of Point Meridian, a startup marketing services company that targeted the technology, banking and non-profit business sectors. Created a differentiated market position with the introduction of Zenith Point(TM), a lockstep client accountability program. Point Meridian ceased operations after less than a year. Responsibilities: • Market positioning • Go-to-market strategy • Target market analysis • Brand creation • Product definition • Business development

Conducted a broad based competitive analysis for Avnet's Chief Communications Officer. The report covered 14 of Avnet's competitors and suppliers in areas of global online strategy, brand positioning and the identification of key differentiators. The report was accepted by Senior Management.

Please refer to the LinkedIn profile for a description of this position at https://www.linkedin.com/in/bentham.

(City of) Surprise Business Academy, Dell Social Media & Community University, Science of Selling(R), SDLC (Software Lifecycle Methodologies), BSCS (Equivalent) Computer Science & Marketing Communications