
Joost Greve
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Joost Greve
ADAC Finanzdienste GmbH combines all services relating to credit cards, car and personal finance for ADAC customers and members. The car and personal finance are offered in cooperation with Bank11, and the credit cards with Solaris Bank as a partner bank. Responsible as Managing Director for the units Product and Portfolio Management, as well as management of the commercial units
TestSolutions is an expert in the area of complex software testing solutions. Since 2007 the company is helping customers testing Enterprise Software in cross-vertical industries and has deep expertise in Automotive, Airline/Aviation, Banking, Healthcare, Insurance and Transportation. From SAP Hana application transformation testing to complex cockpit software - TestSolutions is the right partner for complex requirements - with on-site, nearshore and multilingual testers and test managers.
Responsible for the development of a new business unit (up to 25 FTE, >40 M€ budget) with the aim of commercializing the existing community base, and positioning the customer loyalty program into a central customer touchpoint and as a relevant digital sales channel. Co-responsibility for achieving sales targets for cross- and up-selling.
- Bis heute 3 Jahre und 1 Monat, seit Juli 2022
Expert Advisor
clb • Digital Soundingboard as a Service
charlie loves berries (clb) is the new and modern form of an advisory board: a future advisory board that addresses the challenges of companies in an interdisciplinary and transformative way. The interdisciplinary is reflected in the respective experts and their special disciplines, which form the big picture and are aligned with the permanently increasing requirements of organizations and their executives-transformative. The expertise ensures the necessary digital, sustainable transformation of companies.
- 1 Jahr und 3 Monate, Mai 2023 - Juli 2024Deutsche Telekom AG
Vice President, Head of Customer Interaction
Responsible for the B2C segment in Germany. Managing the realignment of the customer approach across all channels and orchestrating all activities for consent and permission marketing. In addition, ensuring a coordinated customer approach as well as planning and prioritizing the overarching requirements of the product areas Mobile & Fixed (Fixed Mobile Convergence), TV and Fiber as well as the channels Service, Retail, Shops & Internet. Co-responsibility for achieving sales targets and conversion rates.
- 1 Jahr und 6 Monate, Nov. 2021 - Apr. 2023
Senior Advisor | Partner
UNEX: Management Consulting GmbH & Co. KG
At UNEX we combine leading consulting expertise with top management experience for the Aviation & Travel industry. Teaming up with clients we develop and implement concepts that work. We deliver measurable bottom line results in these focus areas: Business Development, Sales, Ancillary Revenue, Distribution, Network, Restructuring, Post Merger Integration, Joint Ventures and Alliances.
- 6 Monate, Mai 2021 - Okt. 2021Avantgarde Gesellschaft für Kommunikation mbH
Member of the Management Board, Head of Business Design
Avantgarde is the leading global brand experience agency which enhances relevance of brands by creating unique brand experiences and making them measurable. The Group employs 850 people. Establishment and management of the new business unit "Business Design", to develop, implement and scale further business models outside the existing core agency business.
- 1 Jahr und 3 Monate, Feb. 2020 - Apr. 2021
Managing Director | Co-Founder
Oscar Bravo GmbH
Oscar Bravo is Lufthansa Group's in-house accelerator to address strategic questions outside existing group structures, consolidating the agency network of all marketing units and internalizing external dependencies and strategic competence fields. Founding and management of the start-up (up to 24 FTE, 9 M€ budget for two years). Responsible for all start-up phases including business idea, business plans, brand definition including CI/CD, employer branding and recruitment process.
- 4 Jahre und 7 Monate, Okt. 2016 - Apr. 2021
Senior Director, Head of Loyalty & Customer Insights
Lufthansa Group | Austrian, Lufthansa, SWISS
Lufthansa Group is a globally operating aviation group. In its business segments Network Airlines, Eurowings and Aviation Services, the Group employs 110,000 people worldwide. Divisional Manager from a consolidated perspective of Lufthansa Group airlines (32 FTE, 30 M€ budget, as well as 340 M€ revenue and 314 M€ cost potential), divided into departments: - Business development and strategy - Partner management - Data Analytics/Science - Customer Insights - Portfolio manager & strategic project manager
- 4 Jahre und 7 Monate, Okt. 2016 - Apr. 2021
Member of the Loyalty Strategy Team (LOYST)
Star Alliance
Delegate of the Lufthansa Group for the loyalty strategy team of the Star Alliance airlines.
With more than 35 million participants, Miles & More is the biggest and most successful frequent flyer and award program in Europe. Since September 2014, it has been operating as an independent company of the Lufthansa Group and employs more than 200 people. Head of department of the international sales organization, including AT and CH in the B2B retail and credit card segment (11 FTE, 100 M€ sales responsibility). Head of acquisition, key account management, marketing communication/campaign management.
Project manager for the development, design and launch of a new customer loyalty program under the LOOP brand to exploit new customer segments specifically targeted at low-frequency flyers (20 FTE, 6 M€ project budget). Management of the business requirements, marketing, legal, finance and IT/operations departments, as well as management of external agencies for the areas of communication/PR, brand (CI/CD) and market research.
- 4 Jahre und 2 Monate, Mai 2011 - Juni 2015
Senior Manager, Head of Frequent Flyer Management
Swiss International Air Lines Ltd.
Swiss International Air Lines is the leading national airline in Switzerland. It has been part of the Lufthansa Group since 2007 and employs around 10,000 people. Local representative of Miles & More in the CH market. Head of the Key Account Management (3 FTE). This includes the different Star Alliance Airlines partner contracts (>90 M€ costs) and the responsibility for the partnership with Miles & More GmbH (>10 M€ budget). In addition, B2C communication, management of agencies and providers.
- 2 Jahre und 4 Monate, Jan. 2009 - Apr. 2011
Manager Ground Product Development
Swiss International Air Lines Ltd.
Swiss International Air Lines is the leading national airline in Switzerland. It has been part of the Lufthansa Group since 2007 and employs around 10,000 people. Project manager for the setup of a holistic approach to transfer or merge offline and online services along the entire customer journey with the objective of increasing efficiency through increased digitization of products and processes. Execution of the tender (volume >6 M€) and transfer of the overall project into the line organization.
- 5 Jahre und 7 Monate, Juni 2003 - Dez. 2008
Various Management Positions
Lufthansa Systems AG
Lufthansa Systems is the leading IT service provider in the aviation industry, with more than 2,200 employees. Portfolio manager of a software product portfolio in the B2B segment. Responsible for commercial and technical, operational, and qualitative control based on business planning (80 FTE subdivided into four locations worldwide, project budget 10 M€ for five years). Previously Head of quality assurance of a software development (8 FTE) and deputy project manager of the overall project (40 FTE).
- 2 Jahre und 10 Monate, Aug. 2000 - Mai 2003
IT specialist (Fachinformatiker der Anwendungsentwicklung)
Deutsche Lufthansa AG
Ausbildung von Joost Greve
- 5 Jahre und 4 Monate, Okt. 2003 - 2009
Economics
Johann-Wolfgang-Goethe Universität
Focus on business informatics and finance
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
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