Joost Greve

Angestellt, Managing Director Loyalty & Customer Engagement, ADAC
München, Deutschland

Fähigkeiten und Kenntnisse

Programme and portfolio manager with comprehensive
Extensive experience in large corporate environmen
Well-versed in coaching international and (inter-)
Strong strategic and analytical skills
Extremely results and solution oriented
Demonstrated loyalty and integrity
Desire not to stand still & always keep moving
Excellent ability to change perspectives
Being highly empathetic
Experienced in leading departments and teams
Being very authentic

Werdegang

Berufserfahrung von Joost Greve

  • Bis heute 6 Monate, seit Feb. 2025

    Managing Director ADAC Finanzdienste GmbH

    ADAC

    ADAC Finanzdienste GmbH combines all services relating to credit cards, car and personal finance for ADAC customers and members. The car and personal finance are offered in cooperation with Bank11, and the credit cards with Solaris Bank as a partner bank. Responsible as Managing Director for the units Product and Portfolio Management, as well as management of the commercial units

  • Bis heute 9 Monate, seit Nov. 2024

    Member of The Supervisory Board

    TestSolutions

    TestSolutions is an expert in the area of complex software testing solutions. Since 2007 the company is helping customers testing Enterprise Software in cross-vertical industries and has deep expertise in Automotive, Airline/Aviation, Banking, Healthcare, Insurance and Transportation. From SAP Hana application transformation testing to complex cockpit software - TestSolutions is the right partner for complex requirements - with on-site, nearshore and multilingual testers and test managers.

  • Bis heute 1 Jahr, seit Aug. 2024

    Managing Director Loyalty & Customer Engagement

    ADAC

    Responsible for the development of a new business unit (up to 25 FTE, >40 M€ budget) with the aim of commercializing the existing community base, and positioning the customer loyalty program into a central customer touchpoint and as a relevant digital sales channel. Co-responsibility for achieving sales targets for cross- and up-selling.

  • Bis heute 3 Jahre und 1 Monat, seit Juli 2022

    Expert Advisor

    clb • Digital Soundingboard as a Service

    charlie loves berries (clb) is the new and modern form of an advisory board: a future advisory board that addresses the challenges of companies in an interdisciplinary and transformative way. The interdisciplinary is reflected in the respective experts and their special disciplines, which form the big picture and are aligned with the permanently increasing requirements of organizations and their executives-transformative. The expertise ensures the necessary digital, sustainable transformation of companies.

  • 1 Jahr und 3 Monate, Mai 2023 - Juli 2024

    Vice President, Head of Customer Interaction

    Deutsche Telekom AG

    Responsible for the B2C segment in Germany. Managing the realignment of the customer approach across all channels and orchestrating all activities for consent and permission marketing. In addition, ensuring a coordinated customer approach as well as planning and prioritizing the overarching requirements of the product areas Mobile & Fixed (Fixed Mobile Convergence), TV and Fiber as well as the channels Service, Retail, Shops & Internet. Co-responsibility for achieving sales targets and conversion rates.

  • 1 Jahr und 6 Monate, Nov. 2021 - Apr. 2023

    Senior Advisor | Partner

    UNEX: Management Consulting GmbH & Co. KG

    At UNEX we combine leading consulting expertise with top management experience for the Aviation & Travel industry. Teaming up with clients we develop and implement concepts that work. We deliver measurable bottom line results in these focus areas: Business Development, Sales, Ancillary Revenue, Distribution, Network, Restructuring, Post Merger Integration, Joint Ventures and Alliances.

  • 6 Monate, Mai 2021 - Okt. 2021

    Member of the Management Board, Head of Business Design

    Avantgarde Gesellschaft für Kommunikation mbH

    Avantgarde is the leading global brand experience agency which enhances relevance of brands by creating unique brand experiences and making them measurable. The Group employs 850 people. Establishment and management of the new business unit "Business Design", to develop, implement and scale further business models outside the existing core agency business.

  • 1 Jahr und 3 Monate, Feb. 2020 - Apr. 2021

    Managing Director | Co-Founder

    Oscar Bravo GmbH

    Oscar Bravo is Lufthansa Group's in-house accelerator to address strategic questions outside existing group structures, consolidating the agency network of all marketing units and internalizing external dependencies and strategic competence fields. Founding and management of the start-up (up to 24 FTE, 9 M€ budget for two years). Responsible for all start-up phases including business idea, business plans, brand definition including CI/CD, employer branding and recruitment process.

  • 4 Jahre und 7 Monate, Okt. 2016 - Apr. 2021

    Senior Director, Head of Loyalty & Customer Insights

    Lufthansa Group | Austrian, Lufthansa, SWISS

    Lufthansa Group is a globally operating aviation group. In its business segments Network Airlines, Eurowings and Aviation Services, the Group employs 110,000 people worldwide. Divisional Manager from a consolidated perspective of Lufthansa Group airlines (32 FTE, 30 M€ budget, as well as 340 M€ revenue and 314 M€ cost potential), divided into departments: - Business development and strategy - Partner management - Data Analytics/Science - Customer Insights - Portfolio manager & strategic project manager

  • 4 Jahre und 7 Monate, Okt. 2016 - Apr. 2021

    Member of the Loyalty Strategy Team (LOYST)

    Star Alliance

    Delegate of the Lufthansa Group for the loyalty strategy team of the Star Alliance airlines.

  • 8 Monate, Feb. 2016 - Sep. 2016

    Associate Director, Head of International Markets

    Miles & More GmbH

    With more than 35 million participants, Miles & More is the biggest and most successful frequent flyer and award program in Europe. Since September 2014, it has been operating as an independent company of the Lufthansa Group and employs more than 200 people. Head of department of the international sales organization, including AT and CH in the B2B retail and credit card segment (11 FTE, 100 M€ sales responsibility). Head of acquisition, key account management, marketing communication/campaign management.

  • 1 Jahr und 2 Monate, Dez. 2014 - Jan. 2016

    Associate Director Strategic Projects

    Miles & More GmbH

    Project manager for the development, design and launch of a new customer loyalty program under the LOOP brand to exploit new customer segments specifically targeted at low-frequency flyers (20 FTE, 6 M€ project budget). Management of the business requirements, marketing, legal, finance and IT/operations departments, as well as management of external agencies for the areas of communication/PR, brand (CI/CD) and market research.

  • 4 Jahre und 2 Monate, Mai 2011 - Juni 2015

    Senior Manager, Head of Frequent Flyer Management

    Swiss International Air Lines Ltd.

    Swiss International Air Lines is the leading national airline in Switzerland. It has been part of the Lufthansa Group since 2007 and employs around 10,000 people. Local representative of Miles & More in the CH market. Head of the Key Account Management (3 FTE). This includes the different Star Alliance Airlines partner contracts (>90 M€ costs) and the responsibility for the partnership with Miles & More GmbH (>10 M€ budget). In addition, B2C communication, management of agencies and providers.

  • 2 Jahre und 4 Monate, Jan. 2009 - Apr. 2011

    Manager Ground Product Development

    Swiss International Air Lines Ltd.

    Swiss International Air Lines is the leading national airline in Switzerland. It has been part of the Lufthansa Group since 2007 and employs around 10,000 people. Project manager for the setup of a holistic approach to transfer or merge offline and online services along the entire customer journey with the objective of increasing efficiency through increased digitization of products and processes. Execution of the tender (volume >6 M€) and transfer of the overall project into the line organization.

  • 5 Jahre und 7 Monate, Juni 2003 - Dez. 2008

    Various Management Positions

    Lufthansa Systems AG

    Lufthansa Systems is the leading IT service provider in the aviation industry, with more than 2,200 employees. Portfolio manager of a software product portfolio in the B2B segment. Responsible for commercial and technical, operational, and qualitative control based on business planning (80 FTE subdivided into four locations worldwide, project budget 10 M€ for five years). Previously Head of quality assurance of a software development (8 FTE) and deputy project manager of the overall project (40 FTE).

  • 2 Jahre und 10 Monate, Aug. 2000 - Mai 2003

    IT specialist (Fachinformatiker der Anwendungsentwicklung)

    Deutsche Lufthansa AG

Ausbildung von Joost Greve

  • 5 Jahre und 4 Monate, Okt. 2003 - 2009

    Economics

    Johann-Wolfgang-Goethe Universität

    Focus on business informatics and finance

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Grundlagen

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