Jose Baldivia

- Successfully launched and re-launched multiple products in the company's most profitable category, with full P&L responsibility and ownership of all KPIs. - Analyzed product-level data such as product trends, pricing, sales, conversion rates, competitive analysis, forecasts, and other variables on Amazon's best-sellers to identify areas of improvement across multiple European marketplaces. - Developed and implemented a new content strategy that resulted in $2.6M in revenue in 1 year.

- Led the strategic planning process for commercial and marketing investments, resulting in a 19% increase in profitability from 2020 to 2021. - Leveraged market insights to plan and execute the launch of an innovative dessert, resulting in a 24% increase in net sales (+$340k) and expanded market share. - Implemented and coordinated a strategic marketing and sales plan with stakeholders, resulting in a 27% increase in gross sales (+$10M growth) from 2021 to 2022.

- Implemented a range of sales strategies, achieving 98% of the company's sales objectives set by C-level management across all sales channels. - Collaborated with cross-functional teams to develop targeted sales campaigns that increased sell-out by 9%, driving +$1.1M in revenue growth over ten months. - Developed and executed a comprehensive go-to-market strategy in collaboration with strategic partners to increase product sell-in by 12% within the first quarter, resulting in a +$210k revenue boost.

- Orchestrated strategic marketing and sales initiatives, resulting in a 4% increase in market share and a 10% increase in revenue for 6 months in a row. - Led branding strategies and marketing campaigns, resulting in a 17% increase in sales and opening of new sales channels. - Developed and executed a successful price promotion campaign that increased sales of a specific product line by 28%, generating +$110k in net revenue.

- Planned and executed comprehensive data-driven marketing plans, leveraging consumer insights, new product developments, and global market trends, resulting in a substantial 22% increase in annual net revenue. - Identified growth opportunity in the dairy market, resulting in the development and launch of a new line of products that generated +$150k of net revenue within three months. - Successfully launched +15 innovative “take-home” desserts with internal and external stakeholders.

- Monitored and analyzed competitor activities within the "Beer On Premise" trade channel, providing strategic insights to C-level management that resulted in a new launch's 8% revenue growth. - Successfully developed consumer-oriented marketing campaigns that increased sales volume in the country by 13%. This resulted in attracting new consumers and brand acceptance in the traditional market.

• Developed Excel spreadsheets for management decision making. • Prepared quarterly company’s expenses reports. • Worked on optimization of company’s expenditures by analyzing employees’ expenses data.

Activities and societies: International Business Strategy and Environment, Digital Business Management & Leadership, Digital Media Marketing and E-Commerce, Operations and Information Management, Project Management. Speciality: Digital Business Management and Leadership

Courses: Digital Strategy, Content Strategy, Video Social Strategy, Influencers Strategy, Brand Strategy, Mobile Strategy, CRM, E-mail Marketing, E-Commerce Strategy, Planing and Analytics. The practical work along the Bootcamp was to do a consultancy to one of the biggest paper companies in Buenos Aires (Mooving) to define and implement a digital strategy in its higher income lines.

Activities and societies: Finance, Statistics, P&L, Strategic Finance Management for the Company, Business planning and financial evaluation of projects. Honors: "Highest Distinction"

Activities and societies: Negotiation, Strategic Marketing, Managerial Skills, Strategic Financial Management, Marketing, Topic in International Economics. Honors: "Highest Distinction "