Jose Palomares Villar

Dynamic professional with 10+ years of proven success building up structures and leading sales teams to achieve corporate goals for agriculture and industrial tire businesses, including generation of brand value, channel power based on customer customization, supply chain optimization and exploration of unique solutions to assess advanced tire business models and connected retail services. Strong analytical skills and focus on execution to go for what is really important.

Steering the transition in Iberia markets from Single-brand to Multi-brand manufacturer in agriculture tire business. Assessment of distinct value propositions for Bridgestone and Firestone brands. Planning phase in/phase out products. Price policy definition and implementation. Regional target setting for sales operations. Deliver goals for different target segments: assessment for launch and development of a loyal Ag dedicated dealer network to secure sustainability of agriculture tire business unit.

Accountable for the analysis and follow up of Key Performance indicators. Forecasting and demand planning. Definition of pricing structure for passenger car tire business in line with corporate pricing guidelines. Coordination of business intelligence analysis and reporting for understanding demand, market trends and evaluate performance. Coordinating the budgeting process in the region for consumer products and supporting P&L simulation to set up annual and mid-term sales targets.

Monthly promotional sales plan definition; controlling and coordination of pricing schemes implementation with consumer sales teams in replacement market both for retail and distribution channels. Trade marketing. Budgeting. Forecasting and line-up maintenance. Orderbook and sales order clean. Demand analysis.

Negotiation of annual pricing agreements and seasonal campaigns. Gaining tire supply contracts to public institutions. Implementing initiatives to grow the visibility of products at the shops; after-sales advice and management of product technical claims. Collecting market and competitors’ info, monitoring of price position and reporting.