Jose Palomares Villar

Accountable for the P&L of 2 Business Units: Agriculture & Industrial (mining, construction, ports). Leader of a team of 10 people. Challenges (… shrinking demand dynamic in premium, impacted by far-east manufacturers): expanding digital in marketing and operations; grow band value; protect/grow business sustainability and %share of market; growing €revenue and €OP through new business with fleets and contractors; revitalizing and expanding the loyalty program for sales to retailers / service providers.

Steering the transition in Iberia markets from Single-brand to Multi-brand manufacturer in agriculture tire business. Assessment of distinct value propositions for Bridgestone and Firestone brands. Planning phase in/phase out products. Price policy definition and implementation. Regional target setting for sales operations. Deliver goals for different target segments: assessment for launch and development of a loyal Ag dedicated dealer network to secure sustainability of agriculture tire business unit.

Accountable for the analysis and follow up of Key Performance indicators. Forecasting and demand planning. Definition of pricing structure for passenger car tire business in line with corporate pricing guidelines. Coordination of business intelligence analysis and reporting for understanding demand, market trends and evaluate performance. Coordinating the budgeting process in the region for consumer products and supporting P&L simulation to set up annual and mid-term sales targets.

Monthly promotional sales plan definition; controlling and coordination of pricing schemes implementation with consumer sales teams in replacement market both for retail and distribution channels. Trade marketing. Budgeting. Forecasting and line-up maintenance. Orderbook and sales order clean. Demand analysis.

Negotiation of annual pricing agreements and seasonal campaigns. Gaining tire supply contracts to public institutions. Implementing initiatives to grow the visibility of products at the shops; after-sales advice and management of product technical claims. Collecting market and competitors’ info, monitoring of price position and reporting.