Josefine Kruschke

As Channel Marketing Lead, Im responsible for developing and implementing the marketing strategy (in-store and online) across channels by translating the global marketing strategy to regional plans, investments and priorities. This entails the full funnel of marketing with offline, online and omni-channel activities. In addition to building and maintaining strong strategic partnerships, improving the data maturity as the base for data driven decision making is an important part of my work.

- Strategic media planning - Marketing support of eCommerce & Omni-Channel retailers incl. Retail Media Networks - Development of compelling consumer digital media strategies & online retail strategies - Strategic planning of Retail Media Activities incl. Amazon Marketing Services - Managing media agency, optimizing processes - Content optimizations across online platforms incl. eCommerce sites - Managing, coordinating, optimizing Hasbro owned platforms - Budget responsibility - Lead of Digital Media Team

- Responsible for marketing support of eCommerce/omnichannel retailers incl. Retail Media Networks - Strategic planning, execution of Amazon marketing activities - Optimization of content and discoverability in online shops of all relevant customers - Support of the building of an European product information management system (PIM) - Building and intensifying a deep understanding of importance of eCommerce and digital marketing in the company - Budget responsibility - Lead of Digital Trade Marketing Team

- Channel Marketing for Amazon and relevant bookstores (DACH) - Developing annual action plans including implementation of all relevant tools - Developing customer-specific promotional strategies - Managing, analyzing and improving Amazon Advertising activities - Coordinating cross-product and cross-partner license stores - Developing internal and external sales communication - Strategic design of the POS - Budget planning and control - Responsible for selection and supervision/mentoring of interns

- Developing annual action plans in cooperation with Key Account and Commercial Planning - Planning, booking and creative development of account online communication tools incl. ex-post evaluation of implemented activities - Developing sales material (sales folder, presentations) - Planning, implementing and optimizing basic POS elements - Ordering and controlling deployment of sales incentives - Point of contact for cooperation partner Majestic Film - Budget planning and control

- Parental leave cover for Product Manager - Project management of the studio own umbrella brand HOLLYWOOD COLLECTION as well as franchises like ICE AGE, ALIEN, PLANET OF THE APES - Planning and implementation of marketing activities - Project management of (first) Amazon Advertising Campaigns - Coordination of agencies - Budget preparation and control

Supplying insights to the field of "eMagazine - opportunities and risks of a new medium for an international automotive company" I wrote my diploma thesis with the trade marketing department of the AUDI AG. This paper provides an analysis of the opportunities and risks of digitizing existing offline tools to meet changing consumer behavior and technological developments.

Intern product management for TV shows | Support of product management team in all relevant marketing and PR projects | Responsibility of TV Show New releases from packaging to go-to-market (e.g. How I met your mother S2)

Support of daily production | Providing content ideas | Editing audio clips | Interviews (over the phone and live) | Field reporter

Kommunikationsmanagement