Jürgen Hesse

I lead the launch & growth of a new business unit centered around a next-generation Loyalty & Promotion SaaS platform (called LPS RAISE), with full responsibility for sales, marketing, client onboarding, customer success, and P&L. Our mission is to help enterprises engage, develop, and retain their customer base to drive long-term value & unlock incremental revenue. With a long-term vision, I focus on building a resilient and customer-centric business that delivers lasting value & drives continuous growth.

I spearheaded the business expansion by identifying new markets to launch PAYBACK into. I was in charge of defining the go-to-market strategy and acquiring major global clients of focus industries such as grocery, fuel and drug stores. I directed the development of a new digital-only business model. Finally, I established a new business unit within the PAYBACK Group to extend the current service offering with a SaaS white-label loyalty platform, which I am responsible for in my current role.

Additional to other duties, I temporarily led the Mexican market. I was responsible for the business, the local team of 60+ employees and the PAYBACK program with 8 million active members and more than 80 partners. After a revival phase, the strategic business decision was taken to wind down the PAYBACK Mexico business. I successfully managed the wind down of the program and the underlying business within less than 1 year.

For this company, I signed-on new clients for loyalty management software subscriptions. Selected contributions include: • Successful steering of commercial and legal contract negotiations, demonstrated by acquisition of United Airlines as new client. • I also led the acquisition of major Swiss bank as new client and delivered key expertise on the adequate implementation of an innovative loyalty program in Switzerland.

In this role, I directed operations for four departments including Marketing, Marketing Platform, Product, and IT for the comprehensive development and execution of digital strategy and all multi-channel marketing activities. Selected contribution: • I led the launch of a completely new App and re-launched the web portal in responsive mode. • Under my leadership we established the 2nd biggest consumer marketing platform in Mexico (after Facebook).

As Dir. Marketing Platform, I navigated the integrated campaign management from strategy development through to project execution. Selected contributions include: • I fully optimized the company's campaign metrics by devising an data & customer-insight driven marketing and engagement strategy. • I contributed significantly to the extension of unique customers reached through digital campaigns from 1.5M to 5M. • I also fronted deployment of 130+ multi-channel campaigns comprising of 130M+ customer contacts.

I directed the servicing and advancement of production models to facilitate high levels of customer satisfaction. I also coordinated all customer-facing processes to improve customer experiences.

I led the successful implementation of the PAYBACK coalition in the Mexican market in record time.

I steered 10+ consulting projects across various industries pertaining to areas of CRM strategy, CRM systems, Loyalty programs, as well as Marketing and Servicing for major companies such as Adidas, Allianz, BMW, Eon, OMV, and Swiss Post.

I delivered successful consulting projects for several clients including Aral/BP, DocMorris, EnBW, and Metro.

I provided extensive support to CEO in daily business and with leading strategic projects. Generated financial and P&L reports, and administered year-end closing procedures to streamline company operations.