Julia Aderhold

From Channel and Resource Planning to Content Optimization and Behavioural Targeting, my position required a high degree of technical understanding and a constant strive for process and product optimization. Managing eBay's CRM engagement channels for Germany, I developed a deep understanding of the German customer segmentation, customer life cycle, NBAs, eBay's German loyalty program "eBay Plus" and essentials program "eBay EveryDay" and of the gobal eBay brand and its RTBs.

In the role of Engagement Campaign and Reporting Specialist I managed the German engagement email marketing channel with a strongly data-driven approach. I also acted as campaign manager for the Retail Marketing Team on a number of campaigns including the 2018 eBay Easter Campaign and an offline mail acquisition campaign for eBay's loyalty program "eBay Plus". Additionally, I was the project lead of the 2018 eBay Float in the Berlin Christopher Street Day Parade.

Reporting specialist in the Retail/ Consumer Marketing Team. Project Lead to the 2017 eBay Float at the Berlin Christopher Street Day. Compiling data on current & previous marketing campaigns. Identifying best practices regarding language, creatives, channels and placements and presenting results.