Julia Rosteck

Strategic positioning of the Employer Brand & Employer Brand Experience

- Project owner career page / technical development • Creating design concept and holistic structure • Consulting / coordinating departments / agency - NEW WORK Harbour project • Creating accompanying materials/info sessions for office launch / move • Managing technical support and content development • Conceptualising NWH goodies and moving event for approx. 800 employees - Project owner EB analytics • Establishing tracking system of all social media channels • Accelerating data usage and interpretation

Project lead Employer Brand tonality • Establishing and implementing EB tonality and messaging framework • Collecting and interpreting tracking data Further • Adapting online content and data • SEO • Preparing video and photo shootings • Supporting strategic day-to-day business • Editing and enhancing content, attractiveness and relevance of the career website

Processing service requests and legal affairs (unemployment benefits, short-time allowance, insolvency payments). Providing information in legal affairs and service offers of the BA for complex requests due to COVID-19.

Supporting the implementation of international transfers (calculation of the salary packages and composition of the relocation package + examination of situational framework conditions). Preparation of documents and presentations + preparation of the materials / texts for internal communication, revision / adaptation of concepts (international trainee program, employee rotation program). Accepting and discussing cooperation offers from external providers and processing these offers.

Organizing and conducting talent assessment center for executive and top-level management. Participating in the assessment center as process support and role-player. Establishing conceptually and conducting networking events for the upper management. Editing the marketing campaign of the talent management. Reference: Eva-Katharina Scherer

• Bilingual courses and exams in English and German • Final Grade: 1.4 • Thesis: Zusammenhang zwischen affektivem Commitment und dem Talent Assessment Center der DB AG / The relation between the affective commitment and the talent assessment center of the DB AG