Julia Rykova

Shaped and launched a B2B product in new MENA/EU markets. Managed performance team and advertising budget (LinkedIn, Google Ads). Ensure a consistent lead generation volume using A/B tests and marketing automation. Build a lead scoring system in HubSpot. Optimized ROAS by 20% by adapting messages to different languages. Led partnerships to drive impact and growth. Result: Generated 20 SQLs and 400 MQLs per month in the target country. The company secured several big contracts.

Strategized and launched 25 public campaigns addressing environmental issues. Structured performance team processes and ensured KPI Led project lead generation efforts, securing 1 500 000 signers in 3 years. Contributed to HubSpot implementation as part of the team. Improved donor retention by over 30% within three years with personalized CJM. Implemented weekly KPI progress reports to track annual goals. Result: 19 out of 25 campaigns achieved KPI results, with a 15-25% CVR to regular donors.

Orchestrated 6 exhibitions and 17 educational course digital marketing campaigns. Produced and launched art history video course with average COR 45% Managed team, monitored timelines and budgets, and ensured KPI fulfillment.

Managed campaign that doubled visitor numbers during off-peak seasons Oversaw partner special projects