Julia Rykova
Skills
Timeline
Professional experience for Julia Rykova
- Current 2 years and 2 months, since Jun 2023
Digital Marketing Manager
InSky Robotics
Shaped and launched a B2B product in new MENA/EU markets. Managed performance team and advertising budget (LinkedIn, Google Ads). Ensure a consistent lead generation volume using A/B tests and marketing automation. Build a lead scoring system in HubSpot. Optimized ROAS by 20% by adapting messages to different languages. Led partnerships to drive impact and growth. Result: Generated 20 SQLs and 400 MQLs per month in the target country. The company secured several big contracts.
- 3 years and 4 months, Feb 2020 - May 2023
Digital Campaigner
Greenpeace Russia
Strategized and launched 25 public campaigns addressing environmental issues. Structured performance team processes and ensured KPI Led project lead generation efforts, securing 1 500 000 signers in 3 years. Contributed to HubSpot implementation as part of the team. Improved donor retention by over 30% within three years with personalized CJM. Implemented weekly KPI progress reports to track annual goals. Result: 19 out of 25 campaigns achieved KPI results, with a 15-25% CVR to regular donors.
- 1 year and 4 months, Nov 2018 - Feb 2020
Digital Project Manager
Jewish museum and tolerance center
Orchestrated 6 exhibitions and 17 educational course digital marketing campaigns. Produced and launched art history video course with average COR 45% Managed team, monitored timelines and budgets, and ensured KPI fulfillment.
- 1 year and 8 months, Mar 2016 - Oct 2017
Digital Marketing Manager
The Pushkin State Museum of Fine Arts
Managed campaign that doubled visitor numbers during off-peak seasons Oversaw partner special projects
- 3 years and 8 months, Aug 2012 - Mar 2016
Press officer
Russian State museums
Languages
English
Fluent
German
Basic
Russian
First language
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