Julian Redlich
Angestellt, Vice President, Permira Beteiligungsberatung GmbH
Frankfurt am Main, Germany
About me
VP at Private Equity firm Permira. Focusing on value creation through performance marketing within the Portfolio org. Previously the Global Head of SEO @Booking.com. Former Senior Product Manager of the SEO Core Team, SEO Infra Team & Team Lead or the SEO Consulting/Analysis team @ Booking.com. Leading the product vision and development efforts for a set of over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers and copywriters. Realizing typical product tasks such as vision and OKR setting, facilitating planning sessions, brainstormings and process management in an agile environment to empower the team having their greatest impact (helping customers by providing relevant information to their search query). Running demand analysis and customer research to define experiment hypothesis for Build-Measure-Learn cycle and validating via A/B testing framework.
Timeline
Professional experience for Julian Redlich
Current 1 year and 3 months, since Jul 2022
Vice President
Permira Beteiligungsberatung GmbH
Senior Product Manager of the SEO Core (Development) and SEO Consultancy & Analysis Team within the Performance Marketing track of Booking.com. Leading the product vision and development efforts for a set of over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers, analysts, marketing manager and copywriters. Advocating for customer centric SEO strategies.
1 year and 5 months, Nov 2019 - Mar 2021
Chief Product Officer (CPO)
ODEM.io
1 year and 10 months, May 2018 - Feb 2020
Product Manager (SEO)
Booking.com B.V.
Product Manager of the SEO Core Team @ Booking.com. Leading the product vision and development efforts for a set of over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers and copywriters. Realising typical product tasks such as vision and OKR setting, facilitating planning sessions, brainstormings and process management in an agile environment to empower the team having their greatest impact (providing relevant information customers and their search query).
1 year and 7 months, Apr 2015 - Oct 2016
Global Technical Marketing Leader
Wimdu GmbH
Connection between Wimdu's Marketing Team and IT. - working in an Agile environment - fulfill technical requirements - Technical writing - Planning/Leading projects - Website structure - Global SEO strategies - Ranking improvements while working with big data - Coding CSS, PHP - Markup using HTML - Website health - Coordinating task with Product Department - Database SQL
9 months, Aug 2014 - Apr 2015
Global Technical SEO Lead
Wimdu GmbH
Taking care about all the markets were Wimdu is operating from a technical SEO perspective. This includes the following responsibilities: - Website structure - Global SEO strategies - Ranking improvements while working with big data - Coding HTML, CSS - Website health - Coordinating task with Product Department, SEO and Content - Database SQL
7 months, Jan 2014 - Jul 2014
Online Marketing Manager DACH
Wimdu GmbH
Responsible for: - SEO - Social Media - Affiliate - Technical SEO - Collaborations - DACH Markets
2 years and 3 months, Nov 2011 - Jan 2014
Geschäftsführung
Teledu.de UG
First step in the world of internet: - created shop on magento - first experience with web projects - runned TV Ads for the shop - stopped working on it after half a year and used the company for freelancing activities such as SEO for different clients in the US Clients for SEO: - the leading company in 2D and 3D planning software - one if the biggest tools for downloading YouTube videos Clients for WORDPRESS projects: - several local businesses like barber shops, nail polish shops and others
6 months, Jun 2013 - Nov 2013
Marketing Manager
dailypresent GmbH
Working for one of the greatest Start-up's in 2013 (#1 App in the Apple AppStore) and build up the marketing strategy in the following sections: - Social Media - SEM - SEO - Mail Campaigns
5 months, Feb 2013 - Jun 2013
Online Marketing SEO Trainee DACH
Team2Venture GmbH
- SEO for the DACH markets - Corporate Blogging - Ad-Tracking - OnPage / OffPage SEO - Social Media Marketing
7 months, Aug 2012 - Feb 2013
Intern Online Marketing SEO
Team2Venture GmbH
- SEO for DACH markets - learning the basics of SEO - first start-up experience
Languages
German
First language
English
Fluent
Russian
Basic