Julio Tapia

Key results: +20M € in extra revenue via A/B testing & UX improvements within different clients. - Led the establishment of data-driven processes & product development within experimentation. - Guided high-impact projects as senior CRO Lead and UX Expert - Managed backlog prioritization - Enhanced internal processes for operational efficiency - Scoped and optimized project timelines and resources - Synthesized insights to create business hypotheses - Clients: Electrolux (B2C, DTC retail)

- Built and led a team of 15 UX Designers, Researchers, and Behavioral Designers. - Ensured continuous professional growth and skill enhancement. - Fostered a collaborative and high-performance work environment. - Aligned team offerings with organizational goals for consistent service delivery. - Established the mentoring & coaching structure for the team.

Key results: +12M € in extra revenue via A/B testing & UX improvements within different clients - Led UX and CRO strategies, optimizing digital products for various industries - Managed complex CRO experiments using VWO, Optimizely, and Google Optimize - Developed comprehensive UX strategies with quantitative and qualitative research - Clients: Eniro (B2B/B2C, IT), Ahlsell (B2B, Retail), Photowall (B2C, e-com), Plantagen (B2C, e-com), TT (B2B/B2C, IT), Soundtrack (B2B, IT), Bluestep (B2C, Finance)

Key results: +20M € in extra revenue via A/B testing & UX improvements within different clients - Enhanced user experiences through data-driven approaches - Conducted heuristic evaluations and analyzed qualitative insights - Facilitated user research and usability testing - Implemented A/B testing and remote collaborations using various tools. - Clients: Mediamarkt (B2C, Retail), IKEA (B2C, Retail), ATG (B2C, Betting), Norwegian (B2C, Airlines), Rapunzel (B2C, Beauty, e-com), Fenix Outdoors (B2C, e-com)

Key results: +100 ppl trained in Google Analytics, increase +50% SEO rankings. - Led Google Analytics training for the biggest E-commerce in LATAM. - Provided data-driven insights for UX and IT improvements. - Led SEO initiatives and IT migrations. - Supported decision-making with BI dashboards in Tableau.

Key Results: +10% Conversion Rate increase after revamping and SEO migration (CL), +84% conversion funnel increase after SEO migration (MX). - KPI Analysis, Web Analytics and Internal Metrics, Tracking and Insights Reporting - User Flows Analysis & Browsing Funnels Analysis - SEO Strategy, Research, Planning and Reporting - Digital Marketing Manager for Latam - CRO & Growth optimization strategies - E-mail Marketing optimization

Key results: +2X increase in lead generation including Google Ads & Landing pages - Managed digital marketing operations for Latam and Spain, focusing on CRO and growth strategies. - Conducted web analytics, KPI analysis, and insights reporting to inform marketing decisions. - Developed and executed SEO strategies to improve organic search performance. - Performed A/B testing on landing pages using Google tools to enhance user experience and conversion rates

- Front Design, HTML/CSS - Information Architecture, UX/UI Design

- Founder and Project Leader of the Olmueturistico Project - Planning and Analysis of Feasibility and Costs, Digital Marketing and Advertising - Information Architecture and User Interface Design, Web Analytics, and Internal Metrics - SEO Strategy, Planning and Reporting, Sales Presentations to customers

Activities and societies: Courses: Usability Evaluation Methods, Embodied Interaction, Human-computer Interaction, Visual Design & Perception, User Interface Programming, User-centered Design, Advanced Interaction Design, and Non-Excluding Design

Graduated in: Interface Design of Constel Project.Graduated in: Interface Design of Constel Project. Skills: Analytical Skills · Storytelling · Web Pages