Kalyani Chaudhari

I am driving ABM motions, overseeing digital marketing and marketing operations (Salesforce Marketing Cloud Account Engagement) in order to improve conversions, track marketing sourced opportunities, and improve operational excellence between sales and marketing teams.

1. Create quarterly and annual marketing strategies and execution plan with detailed action items, resource planning, tech stack, milestones, reporting, and budgeting. 2. Derive an actionable vision and roadmap based on performance insights and lead the marketing team autonomously. 3. Create and translate brand positioning and messaging within and outside the organisation. 4. Hire, lead and mentor team 5. Report on agreed upon key performance metrics and ROI to upper management and company stakeholders.

1. Identify target audience, buyer personas and develop and execute programs to help generate pipeline through lead-generation initiatives including digital and offline events. 2. Hire, lead and mentor a team of 9+ marketing professionals to execute multi-channel lead generation campaigns. 3. Consistently assess and optimize program performance and lead funnels vs. spend to meet campaign goals and KPIs.

1. Maintain marketing staff by recruiting, selecting, orienting, and training employees. 2. Participate and conduct workshops, webinars, conferences and customer events for brand awareness-sell and cross-sell opportunities. 3. Monitor and optimize website traffic, content, cost-per-lead and cost-per-conversion.

1. Produce valuable and engaging content for the website, landing pages and blogs. 2. Administer all company social media accounts ensuring up-to-date content. 3. Monitor SEO and user engagement and accordingly optimize the content. 4. Prepare weekly and monthly reports on website metrics and ROI.

1. Create social media content calendar, manage regular postings and engage with audiences to increase brand visibility. 2. Contribute to the SEO strategy with keyword research, link building, and on-page activities. 3. Write Google Ad copies and optimize. Monitor daily spends and create visibility reports in terms of ranking, website traffic, bounce rate, session duration, CPC and CPL.