Kalyani Chaudhari
Angestellt, Senior Marketing Manager, buynomics
Cologne, Deutschland
Über mich
A highly motivated, self-driven marketing professional in leadership roles with a total of 8 years experience in B2B segment. Built, managed and mentored teams of 11 marketing professionals. Well-versed with strategy creation, campaign optimisation, and budget management through close interaction with C-suite, Product, Sales, and Customer Support Teams to maintain a healthy pipeline of Leads and MQLs. Proven experience in creating and leading multi-channel marketing campaigns. Responsible in building healthy website traffic, drive lead generation strategies, and project buyer journeys to optimise marketing ROI. Manage and maintain a healthy pipeline through proper and consistent brand messaging and onboarding new marketing tools, and software to elevate existing efforts. Key operational areas - 1. GTM plans 2. Leadership and Mentoring 3. Marketing Strategy 4. Marketing Operations 5. Team Management 6. Budgeting, Analytics & Reporting
Werdegang
Berufserfahrung von Kalyani Chaudhari
1. Create quarterly and annual marketing strategies and execution plan with detailed action items, resource planning, tech stack, milestones, reporting, and budgeting. 2. Derive an actionable vision and roadmap based on performance insights and lead the marketing team autonomously. 3. Create and translate brand positioning and messaging within and outside the organisation. 4. Hire, lead and mentor team 5. Report on agreed upon key performance metrics and ROI to upper management and company stakeholders.
3 Jahre und 6 Monate, Apr. 2019 - Sep. 2022
Marketing Manager
Sage Software Solutions Pvt. Ltd.
1. Identify target audience, buyer personas and develop and execute programs to help generate pipeline through lead-generation initiatives including digital and offline events. 2. Hire, lead and mentor a team of 9+ marketing professionals to execute multi-channel lead generation campaigns. 3. Consistently assess and optimize program performance and lead funnels vs. spend to meet campaign goals and KPIs.
1 Jahr, Mai 2018 - Apr. 2019
Marketing Manager
Bitfraction Technologies
1. Maintain marketing staff by recruiting, selecting, orienting, and training employees. 2. Participate and conduct workshops, webinars, conferences and customer events for brand awareness-sell and cross-sell opportunities. 3. Monitor and optimize website traffic, content, cost-per-lead and cost-per-conversion.
11 Monate, März 2017 - Jan. 2018
Digital Marketing Executive
Deskera
1 Jahr und 4 Monate, Dez. 2015 - März 2017
Marketing Executive
Codewalla
1. Produce valuable and engaging content for the website, landing pages and blogs. 2. Administer all company social media accounts ensuring up-to-date content. 3. Monitor SEO and user engagement and accordingly optimize the content. 4. Prepare weekly and monthly reports on website metrics and ROI.
7 Monate, Juni 2015 - Dez. 2015
Digital Marketing Associate
InnoServ Digital
1. Create social media content calendar, manage regular postings and engage with audiences to increase brand visibility. 2. Contribute to the SEO strategy with keyword research, link building, and on-page activities. 3. Write Google Ad copies and optimize. Monitor daily spends and create visibility reports in terms of ranking, website traffic, bounce rate, session duration, CPC and CPL.
Sprachen
Englisch
Fließend
Deutsch
Gut