Karina Niebla

Wrote scripts for corporate videos for American and Argentine brand events, ensuring strategic messaging. Collaborated with creative teams to align storytelling with brand voice and business goals. Adapted narratives to multiple formats (product, brand, internal comms) and diverse audiences. Achievement: Boosted brand presence at high-value corporate events, supporting enterprise pipeline growth.

Developed and produced multi-format campaigns across Facebook, Instagram, and WhatsApp Business focused on SMEs and their contribution to Mexican economy. Facilitated dialogue between campaign audiences and institutional stakeholders. Coordinated visual storytelling (video, graphics) with design teams. Achievement: Campaigns showcased to government and international stakeholders.

Authored case studies on electromobility and energy transition in Argentina, informing future initiatives at BID Lab. Edited technical notes assessing climate change impacts on precipitation across four regions and eight basins in Argentina for the Climate Change Division of the bank, ensuring brand consistency throughout the publication. Edited consultancy documents evaluating policy programs to enhance transport for over 10,000 rural public students in Paraguay.

Successfully assisted in coordinating journalist participation from 8 countries at the International Transport Forum Summits (Germany, OECD). Oversaw travel arrangements and documentation for this high-profile event focused on sustainability. Achievement: Pitched stories that resulted in 39 published articles.

Conducted an analysis of competitors for a business project, evaluating key strengths and areas for improvement. Researched local and global trends, identifying successful practices and innovative approaches to inspire strategic development.

Managed daily publishing workflows, coordinating teams and ensuring timely delivery of content. Edited, formatted, and uploaded articles and photos for the digital and print supplement. Coordinated photo assignments from planning to submission, verifying image quality and metadata. Reviewed layouts and performed final checks to ensure error-free publication under tight deadlines. Achievement: Strengthened the supplement’s coverage by ensuring reporting on summer performances.

Developed an improvement plan for the company’s communication strategies. Revamped digital marketing strategies, using HTML/CSS basics to enhance the online store’s user experience. Developed user-centered copy for the Fall-Winter 2022 digital campaign and crafted social media messages.

Led the creation of content on additive manufacturing for Siemens employees outside the 3D printing division. Developed promotional materials explaining Industry 4.0 solutions, collaborating with design teams. Directed omnichannel marketing strategies and optimized B2B newsletters for Microsoft, strengthening client relationships. Achievement: Successfully adapted and localized Siemens’ Business to Society report for Egypt and Oman, strengthening regional stakeholder engagement.

Conducted transcription, analysis, and categorization of qualitative interviews for a study on urban dynamics in Río Negro towns.

Institute of Transport at UNSAM

Magna Cum Laude

Summa Cum Laude Santander Rio Academic Merit Award 2007 & 2008