Katarina Sladek

Blinkers are the future of road communication, next generation of bike lights. My main tasks are: - community management, building a sustainable online marketing strategy - to build and manage marketing campaigns across different marketing channels (SEM, Facebook, Twitter, Instagram, Retargeting) - to develop and implement testing strategies to improve conversion rates, adjust campaigns to achieve the most positive KPIs and positive ROI

Project-based position, responsible for: - Creating media strategy for this B2B oriented business, leading the communication in cross-channel platforms -running social media campaigns on Facebook, Twitter, Linkedin - Optimizing online tools, in charge of analyzing, reporting and taking actions accordingly - Creating new business opportunities - Driving the change and researching and implementing marketing and sales software-products

Responsible for leading and managing projects for clients like Ebenica, Soitron, St.Nicolaus, ESET. - I was creating the go-to-market strategies, preparing content and publications plans, in charge of project and people management, preparing project plans and budgets - I was setting-up B2C social media communication, running social media campaigns on Facebook, Twitter, Instagram and Google - I was preparing the regular reporting, optimizing campaigns to achieve the given targets

Responsible for leading and managing projects for clients like Dior Institut, Ecotank, Wealth Effect Management. - I was creating the go-to-market strategies, preparing content and publications plans, in charge of project and people management, preparing project plans and budgets - I was setting-up B2C & B&B social media communication, running social media campaigns on Facebook, Twitter, Instagram and Google - I was preparing the regular reporting, optimizing campaigns to achieve the given targets

- Translate raw data into coherent information about consumer behavior and sales trends, create central summary reports for 15countries as base for creating marketing strategies, drive decisions based on collected data -Regular reporting, creating cost/benefit analysis - tracking main KPIs like Sessions, Audience, Traffic, E-commerce KPIs, Goal Conversion, and linking these indicators with the internal financial reporting -Working on daily basis with Google Analytics, Intelliad, Adwords, Teradata