Kateryna Kosenkova

Basic

Employee, Head of Marketing, EverEstate GmbH

Berlin, Germany

Skills

Market Research
Marketing Management
Marketing Research
Customer Insight
Market Analysis
Data Analysis
Brand Management
International Business
Promotions
Management
Marketing Strategy
Sales Trend Analysis
Economics
Management Consulting
Advertising
Competitive Analysis
Forecasting
Analysis. Sales
E-commerce
Google Adwords
Google Analytics
SEM
Consumer Insights
Yandex Direct
Yandex Commander
Project Management
Client Relations
Account Management
SEA
Online Marketing Management
Vermarktung

Timeline

Professional experience for Kateryna Kosenkova

  • Current 2 years and 2 months, since Sep 2019

    Head of Marketing

    EverEstate GmbH

  • Current 3 years and 10 months, since Jan 2018

    Head Of Online Marketing

    Everestate AG

    Responsible for marketing strategy, organisation and processes Development and scaling of innovative marketing campaigns and channels Paid traffic and conversion optimization through efficient cross-channel performance marketing Building of the content and brand marketing to boost organic traffic Marketing budget allocation responsibility across channels, partners, and markets Development of business concepts by working closely with Sales, Product, Operations

  • 1 year and 5 months, Aug 2016 - Dec 2017

    Team Lead Performance Marketing

    MoneyMap

    - accountable for online marketing strategy and management of all online marketing channels - responsible for creation, growth and optimization of all performance marketing channel ( focus on SEM, Facebook, GDN, Remarketing) - involved into SEO activities and content planning and coordination - conversion optimization on the website, structured A/B testing in the conversion funnel - structured and detailed reporting on all online marketing activities - Identification of channel growth opportunities

  • 5 months, Apr 2016 - Aug 2016

    Senior Online Marketing Manager (performance marketing)

    FinLeap

    Design, execution and analysis of online marketing strategies to reach performance targets Development of performance-based online campaigns for FinLeap and its ventures Responsible for all performance based marketing activities (SEM, Display, Affiliate, Facebook) Shaping up fintech companies’ online marketing operations together with founders Expert and sparring partner role to portfolio companies, partners and the press

  • 1 year and 3 months, Jan 2015 - Mar 2016

    Senior Online Marketing Manager (focus SEA)

    Project A Ventures GmbH & Co. KG

    Conception, further development and implementation of SEM campaigns Management and improvement of the search and content campaigns Maintenance and expansion of campaign structures with regard to key words, display texts and landing pages Improvement of the processes key word development, display texts, analysis and landing pages Analysis and constant optimization of the campaigns based on performance goals Continuous controlling Perform key word, applicant and market researches

  • 1 year and 11 months, Feb 2013 - Dec 2014

    Online Marketing Consultant

    deltamethod

    Conceptualization, development and analysis of online marketing campaigns Fine-tuning of campaign structures (key words, ad texts, landing pages) Analysis and constant, data-driven optimization of campaigns with regards to performance goals Ongoing controlling, analysis and reporting as well as data mining Supporting clients in keyword, competitor and market research

  • 7 months, Mar 2012 - Sep 2012

    Marketing&Sales Analyst Assistant Women Healthcare

    GE Healthcare

    Coordination and completion of sales reports and forecasts within the main distribution channels; monitoring,controlling and updating of commercial price lists Regular pricing and margin analysis and reporting for management Collection, analysis and reporting of data in order to increase sales productivity Analysis of market dynamics, pricing trends,market opportunities, operating and sales margins for 3 key markets: Italy, Israel, Malta

  • 5 months, Aug 2011 - Dec 2011

    International Brand Manager Assistant

    Henkel AG & Co. KGaA

    Assistance in the development of national and international strategies, promotions and concepts for brand Pritt Analysis of markets, competitive activities, trends and brand performance in order to support the brand manager in defining future strategic developments. Support the team in the development of media- and promotion strategies Reporting and operational tasks

Educational background for Kateryna Kosenkova

  • 2 years and 7 months, Sep 2009 - Mar 2012

    Marketing Management

    Università Commerciale 'Luigi Bocconi' / Bocconi University

    Brand Management, Industry Analysis, Market Research, E commerce and E marketing, Project Management, Consumer Behaviour

  • 6 months, Aug 2008 - Jan 2009

    International Business

    Uppsala universitet / Uppsala University

    International Business, Management Consulting

  • 2 years and 1 month, Sep 2007 - Sep 2009

    International Economics and Business

    Università Commerciale 'Luigi Bocconi'

    International Business, Corporate Finance, International Market Research, Macroeconomics, International Economics, Business English

  • 1 year and 10 months, Sep 2005 - Jun 2007

    International Business and Management

    Central European University Business School

    Introduction to Management, Introduction to Accounting, Microeconomics, Business Ethics, Business Development

Languages

  • English

    Fluent

  • Russian

    First language

  • Italian

    Intermediate

  • German

    Basic

  • Ukrainian

    -

Wants

Yahoo
Baidu
Business Development
Sales

Interests

Music
networking
street fashion
event management
fit boxing
travelling

Group memberships

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