Kateryna Lytvyn

Managing a small department (2), worked cross functionally with numerous internal and external stakeholders: - Designed and implemented an annual marketing plan, planned and managed the budget; - Supervised and developed marketing materials and corporate identity. Planned and executed PR communications. Developed company’s presence at the social media; - Managed company partnership agreements; - Developed and ensured timely delivery of POS-materials; - Carried out internal marketing initiations.

Within this position effectively conducted a blend of presales, marketing and back-office functions: - Developed long term relationships and managed contracts with key accounts; - Maintained an up-to-date databases of customers, partners and competitors; - Developed complex business documentation; - Prepared department's cash flow reports for company's Finance Department; - Organized product trainings for customers. Gathered customer testimonials and wrote case studies.

Organized from scratch the work of presales and marketing division (3 people) in a newly opened subsidiary of the Russian head office. Managed full marketing mix: - Conducted market research. Maintained the customer, partner and competitor bases; - Identified and acquired customers within a given geographical territory (Ukraine); - Developed the marketing strategy and plan; - Ensured timely delivery of products from the head company to local customers; - Developed media packs for events.

Having completed a practice as a diploma student at Hydroelecs, continued working there for Sales and Marketing department: - Assisted in market research; - Planned a PR communication plan; - Assisted in preparing and conducting company's participation in trade shows; - Wrote copies for marketing materials.

Qualified as Manager-Economist-Researcher

Qualified as Bachelor of Management.

Programme of Commercial Engineering Studies in cooperation with University of Antwerp, Belgium.