Katharina Tancredi

Manage the development and delivery of products and campaigns targeted to healthcare and social care professionals

Manage all go to market communications for the tablet category in the UK, develop and manage holistic product launch and category campaigns based upon the overall brand and category strategy, ensure successful in-store execution and communication of on-brand messaging

Develop and implement marketing campaigns in Switzerland based upon a global B2C marketing strategy, implement and oversee all marketing communications activities for the local market (ATL, BTL, PR), create marketing print materials and online content working closely with creative and online teams in the UK Office, manage and implement local channel marketing activities based on global trade marketing strategy

Responsible for project managing the implementation of the international marketing strategy for a global B2C consumer brand across Europe, implement marketing concepts for various B2C and B2B brands operating mostly in international environments in the IT, electronics, technology and logistics industry (ATL, BTL, PR, direct marketing, lobbying), produced press copy, pitched stories and built relationships with consumer and trade media, organised media events and on-site assistance at trade fair exhibitions

Public Relations

Medien- und Kommunikationswissenschaften, Medienpädagogik