Katja Alexandra Reich

Create the European best practice for medical eCom by championing the online brand strategy per platform & digital activations including - eCom A+ content & digital service acceleration (CR & SEM performance boost) - eCom media, traffic & event management (promotions, campaign stories, profitable ROI media) - eCom assortment excellence (hero SKU management & launch boosts)

- Media strategy: Identification & strategic framing of new digital media potentials - Digital multibrand strategy: Digital multibrand building by digital/eCom projects - Performance acceleration: Acceleration of eCom brand appearance - Digital transformation: Setup of a full funnel digital upskilling plan for 2021

- Strategic communication - Change communication - Brand management & corporate communication - Social media marketing - Social media leadership communication - Campaign management & content strategy - Corporate influencing

- Social media strategy: Conception of an international social media strategy - Influencer strategy: Strategic conception of an influencer playbook across 19 countries - Corporate influencing: Lead of the recruitment of an international brand ambassador team - Newsletter management: Creation of a newsletter inspiration platform & awareness formats - Content marketing: Country execution reporting & content shooting setup

- Website management: Launch of a dedicated brand homepage for oncology therapy - Website building: Conception & execution of an international, doctors only brand homepage - Multichannel strategy: Activation in the cosmetic field of dermatoligy, pediatrics & oncology - Medical marketing: Strategic and content-related conception of new marketing materials

- Website responsibility: Backend setup for the La Roche-Posay homepage - Digital brand building: Conception of upper funnel campaigns to boost brand launches - Influencer management: Processing of dedicated brand influencer campaigns - Public relations: Management & execution of PR projects (PR awards, press events, etc.)

- Social media marketing: Lead of the Klenk & Hoursch Twitter account - Corporate communication: Editing of on- and offline marketing & communication materials - Public relations: Management of media contacts & processing of journalist inquiries - Event management: Creation of editorial plans and event calendars - Coaching: Organization of events and workshops

Get some insights into my study program and corporate activities below: - Digital marketing x E-Commerce Institut Köln - Digital brand building x Consistency GmbH & Co. KG: - Digital transformation leadership x Just Spices