Katja Friedrich

* Client onboarding & continuous training to ensure that all client users are trained, educated, and up to date on platform use, best practices, and functionality. * Identifying platform optimization opportunities to design and configure the appropriate solution, so that client expectations are fulfilled, and every client derives the most value from the platform. * Closely working together with the Sales & Success Teams to provide insights on client health to win new business and/or grow existing accounts.

* Strategical Lead for national and international Social Advertising campaigns for major aviation client * Creating Social Advertising concepts for mid- and large-scale projects for existing and potential clients * Developing & supervising in-house Social Advertising Team (1 Intermediate, 1Junior, 1 Working Student) * Collaborating closely with platform and agency partners to guarantee informed strategic decisions and up-to-date information flows * Conducting Social Advertising workshops and presentations

* Strategic planning & implementation of Paid Social & cross-channel campaigns * Knowledge Management via Strategic Lead function on various priority clients, internal and external presentations, workshops and client pitches * Representing Account Management in Product Development meetings to improve and further develop company-own Social Advertising software * Interim Lead of a 6-person team conducting team meetings and weekly reviews to grow employee satisfaction and performance

* Market Entry Strategy conception and optimization based on self-conducted research (market, competitors, trends) * Market Entry Rollout support (hands-on): e.g. coordinating website and online booking system relaunch & optimization, creation of print materials & merchandise

Development of a holistic communication strategy for the innovative scooter brand kickTrike

Development of an innovative communication strategy for the scavenger hunt Mobile App Actionbound

* Master Thesis: Clothes Make The Man, and Men Make The Clothes: Consumer Insights on Sustainability in the Fashion Context – An Empirical Study by Means of ZMET & Online Survey (1,5) * 1st Place iNA Sustainability Award HWR Berlin (04/2015) * Publication: Warum die Generation Y nicht nachhaltig kauft - Eine adaptierte ZMET Studie zum nachhaltigen Modekonsum der Generation Y; mit: Özlem Yildiz, Caterina Herrmann-Linß, Carsten Baumgarth; IMB- Working Paper No. 85; Berlin. (11/2015)

* Marketing, French, Intercultural Communication * Bachelor Thesis: Wahrnehmung und Erinnerung von Product Placement - eine empirische Studie mittels Eye Tracking und Befragung (1,0)