Katrin Hapke

- Establishing cross-functional lead processes to generate, nurture and qualify leads for business growth - Managing lead processes in Salesforce and Pardot with individual nurturing flows - Working on standards across EU countries for most benefitial results - Briefing, Managing and collaboration with external partners and agencies

- Integration of the three main brands into the digital area. - Managing projects within the field of online marketing. - Support the relaunch and development of the company's websites. - Briefing, Managing and collaboration with external partners and agencies. - Monitoring and managing of all social media activities throughout Europe as well as developing best practices for all relevant social media channels. - Creation of organic posts and content as well as executing social media advertising campaigns.

Progressing in project management and customer responsibility in various sectors. My main tasks concentrate on developing and implementing holistic and digital Content-Marketing concepts along the user journey as well as the optimization, consulting and analysis of KPI.

Strategic planing and production of content marketing that supports the online sales process for several clients. My main task concentrated on copywriting and designing content marketing elements such as email campaigns and landingpages for automated Sales-Funnel. This includes the development of various dialogue based marketing elements and follow-up processes as well as the analysis of the performance.

Aufbau, Gestaltung und Pflege von Websites (Sortimentseiten, Markenseiten), Bildbearbeitung, redaktionelle Inhalte erstellen

Projektleitung (Konzeption von Digital Products und Koordination der Erstellung)

Vollzeitstudium im Bereich Content Marketing, Konzeption und Erstellung von Digital Products

Vollzeitpraktikum im Bereich Multichannel

redaktionelle Inhalte eigenständig erstellen, Pressetermine besuchen und berichten, Fotos machen

BWL, VWL, Medienrecht, Rechnungswesen, Marketing, Markenmanagement, Kommunikationsinstrumente, Multimediamanagement, Messemanagement, PR- und Pressearbeit, Geschäftsmodelle

Redaktion, Marketing, Buchhandelsvertrieb, Buchmessen