Khaled Abdellatif

- Owning the relationship with Amazon vendors/clients being their main contact point regarding their business with Amazon. - Initiating Advertising projects to help improve our Vendors’ Advertising Performance. - Partnering with key stakeholders to contribute to defining priorities and operational goals according to the vendor needs. - Auditing metrics to continually drive quality of the AVS experience and deliver targets. - Contributing to enhancement and innovation within Amazon Vendor Services across EU.

• Analysed the Market, Competitors, Consumers and Sales performance for the German Headphones Market. • Created Marketing plans taking into account the Pan-European product marketing and pricing strategies. • Coordinated the budget and forecast for the Sales, Channel Marketing and Brand Activation teams. • Monitored product launches in the Headphones category. • Reported on the performance of the Headphones category. • Supported of the product manager and the product group manager with Data Marketing tasks.

- Maintenance & Improvement of Marketing and Sales Related Data - Analyzing Market & Competition related Data - Preparation of Daily, Weekly & Monthly Reports - Support in Data Management & Business correspondence with Internal Peers

• Managed 4 Brands for 3 Categories • Initiated and led 2 Full 360 Campaigns for 2 Different Brands Simultaneously with 2.5M Views each. • Led Schwarzkopf Palette to being Market Leader in 1 Q • Handled the whole Beauty Care Marketing Budget • Initiated Market Research Projects • Guided and Collaborated with Internal and External Stakeholders (Global, Regional and Local) • Strategic Planning for Future Brand Launches and Relaunches

• Strategic Market Analysis (Competition, Customer and Consumer) • Managed Social Media (IG, FB & YT) for Different Categories • Led a Best Practice Campaign for Fa that featured on internal portal

• Managed both Above the Line and Below the Line activities • Led a 2-Million View Campaign (Facebook and YouTube) • Handled Media buying/planning, Advertising, Social Media Marketing, On-ground, Print and Market Research Agencies. • Monitored, tracked and made the Brand Financials, Analyses and Reports.

• Set-up the Creative Brief for a Brand Launch • Brand Registration and Legalities for a Brand Launch • Handled Market Research Activities for a Brand Launch (Quantitative and Qualitative)