Mag. Klaus Giller

Innovative Unternehmen gleich welcher Größe verdienen gutes Marketing. Aufgeblähte Beraterteams und teure Retainer kannst du dir jedoch sparen. Mit mrkt’in bieten wir eine transparente, effiziente und auf deine Bedürfnisse zugeschnittene Alternative an. Messen. Lernen. Optimieren. Das sind die Säulen, auf die sich unsere Marketingphilosophie stützt.

Career sabbatical, thinking about start-up ideas, attending Stanford Graduate School of Business LEAD program, digging deeper into analytics with MIT Management Executive Education, relaxing body and mind while hiking in the Austrian mountains with my black labrador.

As Vice President Marketing I am building a team of top level marketers who will help Tractive to get to the next level. Creating category as well as brand awareness, optimizing performance channels and testing and scaling new channels are key ingredients of the success to come. No dog or cat should ever get lost and we work every day to make this a reality.

As head of Marketing it is my job to build up and develop the German market and make it the spearhead for Ancestry's international expansion strategy. I am responsible for building up a local team, developing the Go To Market Strategy and establishing the Ancestry brand. Since my start we have successfully grown the user base, introduced a new DNA product all while optimizing channels and reducing acquisition costs.

After being promoted to Head of Marketing Country Management I took on the lead for all Eastern European territories in addition to the Western European markets. In this function I was managing a team of international Country Managers and together as a team we developed and executed the local market strategies while growing the global brand.

The strategic positioning of bet-at-home.com in a heavily competitive European market was my key priority. Particular focus was put on Germany where my team was celebrating numerous milestones such as the first jersey sponsoring of a betting company in the German Bundesliga to date.

As Country Manager GAS with focus on Germany I had complete budget responsibility and managed all marketing activities. In June 2012 I was promoted to Head of Marketing.

As a brand manager my scope of duties comprised of strategic consultancy for various renowned Austrian companies as well as the development and implementation of quantitative and qualitative research tools. Among other projects I was regularly involved in Website Usability Tests which aimed at making websites and e-shops more user-friendly through detail-optimization.

I am very proud I had the chance to work with Sony PlayStation, one of the most popular entertainment brands in the world. As a Marketing Manager I was in charge of the Austrian market and supervised all Marketing and Media plans. My team launched many successful and innovative campaigns and despite heavy competition we were able to strengthen PlayStation's position as a market leader in the video entertainment industry.

Als Third-Party-Manager fällt Akquisition und aktive Betreuung der vertriebenen Software-Titel in meinen Bereich. Die Akquisition unterteilt sich in Kontaktaufnahme mit potentiellen Partnern, Evaluierung der Titel, sowie Vorbereitung des Vertragsabschlusses.

Stanford LEAD program, Organizational Leadership, Corporate Innovation, Crisis Management

Internationales Marketing Management Investmentbanking und Kapitalmarktkommunikation