Klaus Hengstmann


🎓 HSG Lecturer by Passion ~ Sport Sponsoring ~ Lead Management & Social Selling

Partner / Gesellschafter, Marketing Lecturer Executive Education, Sales Lead Management, Sport Sponsoring, Universität St. Gallen HSG

Abschluss: Strategic Marketing Management SMM HBS, Harvard Business School

München, Germany


Lead Management
Social Selling
Sport Sponsoring
Marketing Communications
Brand Management
Corporate Communications
Executive Communications
Public Relations
Event Management
Skills-based volunteering (pro bono consulting)
Lead Generation
Sales Transformation
XING Lead Management Social Selling
LinkedIn Lead Management Social Selling
Sales Transformation Keynotes
Sales Transformation Executive Coaching
B2B Sales Marketing
Modern Selling Trainings Workshops
Sport Sponsorship Aktivierung UEFA & FIFA
Xing ProBusiness
Employer Branding
Employee Advocacy
LinkedIn Sales Navigator
Social Media
Business Development
Growth Strategy
Customer Loyalty Management
Micro Influencing
Brand Ambassador
Corporate Influencer
Customer Advocacy
Content Marketing
Account Based Marketing ABM
Marketing Management
HSG Lecturer Institut für Marketing
Sales Marketing Mentorship
Social Media Marketing


Professional experience for Klaus Hengstmann

  • Current 1 year and 4 months, since Jul 2020

    Marketing Lecturer Executive Education, Sales Lead Management, Sport Sponsoring

    Universität St. Gallen HSG

    Don't build links. Build relationships Following the quote by Rand Fishkin, I have always been passionate about building meaningful relationships. That’s why I´m grateful for being a University of St.Gallen lecturer for Lead Management, Social Selling and Sales Transformation at the HSG Institute of Marketing. I am always excited that with every lecture, I gain and facilitate new expertise to make others' lives more productive and engaging.

  • Current 28 years and 1 month, since Oct 1993

    Chief Client Solution Officer

    Hengstmann Consulting

    Social Selling, Lead Management, Sales Transformation > My philosophy is, to partner with my clients, to understand and proactive resolve their sales marketing transformation in an era of indefinite new, where change is a constant. I support my appreciated clients to adapt their strategy and accept the challenges that the digital era is offering to them by engaging with LinkedIn Modern Selling. > If you are interested in taking your sales efforts to the next level, please feel free to reach out.

  • 7 years and 6 months, Jan 2013 - Jun 2020

    S.Director Business Marketing Communication: Wealth, Corporate Banking & Region

    HypoVereinsbank Member of UniCredit

    Advising the Group C-Suite Executives and Management, the Head of Wealth Management Germany, the Head of Commercial Real Estate Germany and the Head of Corporate Banking Germany North and West, I am responsible for their cross-functional, integrated strategic marketing and communication, to cover the entire life cycle from lead and prospect generation, grow and retain assets, prospect engagement and client relationship management, especially in the Ultra High Net-Worth Individual (U HNWI) segment

  • 2 years, Jan 2011 - Dec 2012

    S.Director Identity & Business Marketing Communication; Group CIB

    UniCredit Bank AG

    Assigned to provide advice to the CIB Head of Global Structured Finance, the Head of Global Shipping and the Head of Commercial Real Estate Germany, the job required partnering with executive management as well as client advisors in order to develop a marketing strategy for the relevant market segment, acting both in a consultative role as well as hands-on execution

  • 2 years, Jan 2009 - Dec 2010

    VP Global Sport Sponsorship, Marketing and Advisory, UEFA Champions League™

    UniCredit S.p.A.

    Following an extension of the rights package in 2012, UniCredit went from 2009 being an Official Partner to becoming the Official Bank of the UEFA Champions League (UCL). UniCredit's sponsorship engagement has contributed to the bank's brand awareness, brand image, customer and employee engagement and propensity to buy, spanning 50 markets in 20 countries, with more than 9,000 branches and over 148,000 employees

  • 1 year and 9 months, Apr 2007 - Dec 2008

    VP Head of Special Projects & Sport Sponsorship UEFA EURO 2008™

    UniCredit Markets & Investment Banking - Bayerische Hypo- und Vereinsbank AG

    Division Group Markets and Investment Banking (MIB), Area Group Marketing Communications, as Global Head of Special Projects, with team and budget responsibility. Direct reporting to the Global Head of Marketing, Identity and Communications and the Head of Sport Sponsorship Marketing at Bank Austria - Management of the UEFA EURO 2008™

  • 4 years and 3 months, Oct 2004 - Dec 2008

    Senior Business Communication Manager Executive and Operations Committee

    UniCredit Markets & Investment Banking - Bayerische Hypo- und Vereinsbank AG

    Field of function: > Developing and implementing an investment marketing strategy that delivers both strategic and tactical initiatives to increase product penetration, investment flows and share of wallet > Change management, intercultural brand management and client engagement initiatives > Manager ExCo & OpCo communications

  • 1 year and 11 months, Oct 2004 - Aug 2006

    Marketing Project Director; FIFA World Cup 2006™; Hospitality

    HypoVereinsbank - Corporates & Markets - Business Development

    Activating FIFA World Cup 2006™ hospitality packages to support and strengthen the HVB Corporates & Markets brand, enforce revenues, increase customer value and satisfaction, in order to meet agreed targets and objectives at both a global and market level

  • 4 years and 8 months, Feb 2000 - Sep 2004

    Marketing & Communications Consultant

    Anne-Sophie Mutter

  • 9 years and 1 month, Sep 1995 - Sep 2004

    Sport Sponsoring and Marketing Consultant; ran SAT.1 Bundesliga™

    HVB Group - Group Communication - PR Sponsoring & Events

    Senior Consulting und support accountabilities including: >Advisor and event management expert, proposing value-add event activity and direction around marketing initiatives, aligned to strategic business goals (e.g. "ran SAT.1" TV-presenting, 9 years "Förderpreis Deutscher Film") >Delivers flawless events from conception to reconciliation; including pre-con meetings, overall management of the event, working directly with the business, providing final cost analysis

  • 6 years and 4 months, Jul 1995 - Oct 2001

    Client Experience Manager, Corporate and Marketing Communications

    HYPO Bank - Corporate Communications

    GSC Group Communication, reporting to the Head of Complaints Department: > Creation of planning foundations and establishing of a Management Information system to prevent reputational risks > Generating new B2C / B2B business > Optimizing of existing product and marketing strategies > Developing a data warehouse for the HVB board, to intensify client relations, press communication and business networks

  • 1 year and 1 month, Aug 1995 - Aug 1996

    Corporate Communications and Relationship Marketing

    Charles Barker München

Educational background for Klaus Hengstmann

  • Current 1 year and 3 months, since Aug 2020

    Kommunikation und Management CAS HSG cand.

    Universität St. Gallen

  • 1 month, Jun 2017 - Jun 2017

    Executive Education, Marketing

    Harvard Business School

  • 7 months, Jan 2016 - Jul 2016

    Marketingmanagement CAS HSG

    Universität St. Gallen

  • 2 years, Jan 2010 - Dec 2011

    Turin - International Leadership

    UniManagement Turin

    UniCredit Leadership Program - Organizational Leadership

  • 1 year and 1 month, Sep 2001 - Sep 2002

    Marketing & Communication

    Bavarian Academy for Advertising and Marketing (BAW), Munich

  • 1990 - 1995

    Ludwig-Maximilians-Universität München


  • German


  • English



Social Selling & Lead Management Austausch
Sales Transformation Best Practice
Inspirierende Netzwerkkontakte ohne sofortige Pitch Präsentation
Austausch zu Sport Sponsoring Aktivierung UEFA & FIFA
LinkedIn Sales Navigator und Xing ProBusiness Experten Austausch
Keynote Speaker Social Selling
Sport-Marketing Austausch
Sportsponsoring Sport Sponsorship Dialog


Golf: to chill out with friends and colleagues
Mountaineering: to enjoy a rewarding panoramic view
Travelling: to experience new countries cultures and religions
Networking: to leverage on a global mind exchange
Wellness: to perceive the health-related quality of life
Slow Food®: to relish sustainability

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