Kristian Schweitzer

• Growing and promoting a portfolio of spirits brands • Develop and execute sales & marketing brand plans & strategies to increase growth • Manage brand plans, track and report sale numbers, control A&P spend, report brand activities, secure distribution across on & off-trade, and e-commerce channels and eventcoordination and planning. • Utilize targeted sales and marketing campaigns with key e-commerce accounts to drive brand awareness and sales. • Performance: growth in 2019: + 138%; in 2020 + 79%.

Involved in all aspects of the business from packing and delivering order, to helping with the transport, roasting, grinding and labeling of the coffee. Developing mutually beneficial partnership with local retailers and business. Promoting the coffee at various craft coffee roasting industry event in the German market Identifying developing new business opportunities, business strategies
Supporting B2B & B2C Sales, Client management, and promotional events

Planning, creation and production of tenders for new business opportunities • Project coordination in market analysis and research
• Create and populate a new database to support past airport projects to meet the operational needs of the Business Development Department

Front to back-end responsibility for coordinating and implementing the firm’s logistical and warehousing operations including product delivery tracking, event operations management and key client communication and problem resolution.

Joint founder of web site focused on corporate consequences for a “green” awareness. Contributed ecologically focused articles with a commercial benefit perspective. Proposed “green ratings” based on corporate carbon foot-printing. Highlighted developments in alternative and sustainable energy sectors.

Planned, coordinated and problem solved product tests for market introduction of mobile phone applications in European markets. Accountable for internal training and cross-department marketing of new mobile phone software applications. Provided random software tests on existing phone apps. For the senior product development team, provided analysis on product test results utilizing feedback data from thousands of client testers.

Cost control analysis of operating expenses required cross departmental outreach and negotiation to optimize corporate expense budgeting. Expense control analysis focused on large ticket corporate expenditures, in particular jet fuel, gateways and transit taxes for northern European airport hubs.

Participant in MISE: International Management Training Program, Maersk’s selective leadership development curriculum training next generation Maersk managers. Program included numerous academic classes, group and individual management and marketing tutorials. Assignments to Maersk subsidiaries: