Ksenia Baturina

New product and category development, co-packer suppliers search & management; NPD project management; R&D, engineering, co-packing, purchasing, supply chain interaction, cross-cluster NPD network establishment; Marketing NPD process establishment; Strategic analysis & planning, strategic opportunities definition; organization restructuring and processes integration.

Marketing processes and strategy setup. Marketing department design and team lead. People development. Close work with customers – at marketing and commercial level - major regional and multinational companies. New commercial opportunities high-light. Deep dive into technical aspect of the industry – from carton packaging itself to printing processes and equipment. Hands on consumer research – company initiative & customers/competitors cooperation. Event marketing activation. PR strategy definition.

- Major international shampoo brand launch and brand team management & strategic lead (CLEAR vita ABE). - Hair category strategic leadership (4 brands – CLEAR vita ABE, Timotei, SunSilk, Dove). - Ukraine Marketing Manager function. 4 categories (HouseHold, HairCare, SkinCare, Deo), 8 brands (CLEAR vita ABE, Timotei, SunSilk, Dove, Axe, Rexona, Domestos, Cif). Strategic review and management of Ukraine market, local marketing team settlement, cross-function and cross-cluster marketing coordination.

Major international spirits brands management. Leading international tequila brand launch to market. Key company spirit brand management. Category management. Brand planning, media-planning, brand performance analysis. Staff-motivation and volumes/distribution-drive programs elaboration. Unteraction with press, suppliers and agencies, coordination with Brand-Owners & regional reps. BTL-activities development & coordination; event-marketing, sponsorship, HoReCa & retail, POS. Cooperation with Sales.

Major regional brands and national umbrella brand (Frugurt) management - 8-brand portfolio. Marketing-Mix implementation. Product elaboration and development based on consumer research; quality control and correction. Packaging elaboration based on consumer research, POS materials development. TV-advertising (development, production, media-planning), outdoor, print+. Trade marketing, price positioning. Massive consumer research/ brand-health tracking. Interaction with regional marketing & production. BTL.

Work for 3 major spirits brands. Budget processing, work with legal documents and legislation. Communication with press, suppliers and agencies, coordination with Head office and production units. POS development, participation in media-planning process, On-/Off-Trade promotions supervision, consumer marketing research. Local brand development: product-line extension, brand-style (incl.packaging,) and brand-guide elaboration (Altai vodka). Coordinating sponsorship & special event marketing. Internet site.

1997-2001 information available upon request.

major in Marketing&Advertising