Dr. Kutay Mutdoğan

I have been attended as the Project Lead of one of the biggest ever digitalization Project of Turkey that is the ‘Digital Transformation/Digitalization' of the Turkish Naval Forces - Project ORSA at its 'People and Corporate Culture' dimension.

Optimaliti offers marketing, sales and HR consultancy as well as technology solutions to blue chip clients in EMEA region, focusing on GCC. We partner with subject matter experts and specialty consulting companies to provide the best possible solutions to corporate problems on growth and transformation. We have experience on several industries including but not limited to Telecoms, ICT, FIS, Retail and FMCG.

SKion is one of the World's biggest recycled water investment company owned by BMW Autos. I manage Miranda&SKion's Sales and Marketing department by managing International Sales, Domestic Sales, Technical Sales, Governmental-Official channel, Marketing functions together and World's most reputable Recycled water Distributor/Reseller companies at different Regions throughout the World.

IMC International is a Swiss made, global consultancy organization supporting companies in growing their business and profit locally and worldwide. IMC partners and consultants are experts in the key success elements of every organization, as People; Processes; Performance; Product and Profitability in the following Business Lines; Mergers & Acquisitions, Corporate Management Consultancy, Interim Management, Human Capital Management and Executive Search.

Managed an annual turnover of 1 Million USD in the defined region ( Adana, Mersin, İskenderun, Antakya, Osmaniye and Hatay) to sell Avea services and GSM lines with 35 employees. Success achieved through clear goals and KPI’s and a well structured incentive system. Received high recognition for the best performance in Curn, ARPU, Bad Debt from Avea HQ. Profitability increased from 20% to 32% during my leadership.

was promoted as a Trade Marketing Director to develop the effectiveness of the sales force in Turkey and in its sub domain where i co-operated with 10 countries to developed a professional pricing & profitability strategy. As a part of Global Goto Market Strategy i have designed a s successful pattern for a loyalty program that covered from large customers to small and medium size customers.

Managed a group of 2 Key Account Managers,13 sales engineers,1 Project Manager, 1 Channel Sales Manager and technical sales support specialists in my defined region. Revenue contribution to Hilti in the defined region increased to 35% of the Turkish annual sales (My regional sales increased by 185% compared to previous regional sales per annum) .

was Authorized by the Man Trucks Turkey and assigned to help, support and develop regional Man Truck distributers in their sales and marketing initiatives. Defined KPI’s, designed a sales process from cold call to sales closure. Helped sales negotiations and training of the sales staff was among my core responsibilities as an Executive Management Consultant.

I was promoted as the Istanbul Europe Region Sales and Trade Marketing Manager. Managed and Led a group of 25 sales and trade marketing staff directly reporting to my 2 supervisors. Prepared the road map and goto market strategy. In my region with in 6 months which is a record in Tabacco Industry, i increased sales by 45% and in Kent brand increased sales by 100%. Our success road map in the region rolled out in other parts of the Istanbul region.

As a Marketing Executive i prepared a marketing strategy road map for short and medium periods to define game plans and goto market strategy by trade marketing department and field sales force. Assesment centers, renewal of the sales force supported the Sales revenue increased by 30% during leadership in BAT Turkey.

Targeted high & mid segments in my assigned territory. Increased the sales ratio of the targeted portfolio from 55% to 72% in the overall volume, increased visibility by 21% in my region which was one the most important KPI. I was evaluated one of the top contributers to sales and i was trasfered to Istanbul for further career development.