Larry Martine

Responsible for managing the owned and operated performance ad network business for the 5th largest online ad network (comScore, Jan-09); and transforming it into the internet’s pre-eminent data-driven online ad network by delivering greater relevancy to publishers, advertisers and users alike. RESULTS INCLUDE: • Realizing 20% margin growth for display ad network • Growing performance ad network margin percentage over 40%

Responsible for leading all marketing efforts designed to cost effectively drive traffic, content contribution & consumption for this start-up online social website where members can establish & achieve their goals by watching videos, sharing life stories with other members & learning from the internet’s largest group of lifestyle experts & life coaches. RESULTS INCLUDE: • Designing registration process • Launching comprehensive SEO & SEO PR programs • Developing & implementing 'hub & spoke' marketing plan

Responsible for leading corporate marketing internet efforts & generating profitable lead volume via from all channels & Web 2.0 strategies. RESULTS INCLUDE: • Increasing online lead volume over 200% to become #1 customer acquisition lead source for entire company • Optimizing leads to grow monthly application & fund volume 408% & 482%, respectively, within 18 months • Reducing dependence on less efficient 3rd party aggregator leads by 70% • Attaining ‘Top-5’ online advertiser within 2 years

Responsible for database-driven multi-channel CRM at this online marketplace where users can lower their costs of daily living. Focused on increasing LTV through cross-sell & up-sell strategies. Led enterprise-wide migration from transaction-based to customer-centric operation. RESULTS INCLUDE: • Growing monthly revenue from $7,000 to over $1,500,000 in 2 years • Growing retention contribution over 4,000% vs. YA • Increasing repeat transactions 40% to over 20% of monthly total • Surpassing goals by 70%

Responsible for research, promotion & database marketing at this start-up, now the world’s largest online retailer of bags & accessories rated “Website of the Year”, “Best of Web” & “Top 25 Retail Sites”. RESULTS INCLUDE: • Growing monthly revenue from $0 to 25-30% of sales • Growing opt-in database from 0 to over 2 million members • Earning 1st annual ClickZ MessageMedia “Best Email Marketer” award “innovative strategy, inspiring creative content, and measurable results”