Lars Rathjen

Premium

Freelancer, CMO (Extern), Löwen-Apotheke24.de | Belvita GmbH

Baden-Baden, Germany

Skills

Online Marketing
Marketing Automation
CRM
Ideen | Lösungen | Feuerwehr | Sanitäter | Crossover
Online Marketing Beratung
Digitale Transformation
Pioniergeist
Interim Management
Consulting
Pi- & Comb-shaped Skills
Data Driven Marketing
App Marketing
Salesforce
Video Advertising
GDPR
Customer Relationship Management
E-Mail-Marketing
Marketing
Beratung
Performance Marketing
Content Marketing
Display Advertising
Mediaplanung
Strategisches Marketing
Content Management
Kooperationsmarketing
Omni-Channel Marketing
E-Commerce
Vermarktung
Onsite Optimierung
Produkt Marketing
Digitale Experten als Interim Manager & Freelancer
Pharma
Business Development
Customer Insight
Adobe Target
Complex Problem Solving
Critical Thinking
Creativity
Coordinating with others
People Management
Analysis
Aufbau von Digitalen Units |Lösungen | Produkten
Freelancing
Führungserfahrung
Digital Marketing
Publisher Marketing
Vertrieb
Management
Begeisterungsfähigkeit
Lösungsorientierung
SalesForce
Scrum
Kampagne
IT-Consulting
Business Continuity Management
Ablauforganisation
Kommunikationsfähigkeit

Timeline

Professional experience for Lars Rathjen

  • Current 5 months, since Apr 2021

    Marketing Automation & CRM Specialist (Extern)

    Cazoo

    Marketing Automation & CRM Kampagnen | Moderner Auto Vertrieb Abo - Verkauf | Steigerung der Kundenbindung | Winback Aktionen | SalesForce Salescloud | SalesForce Marketing Cloud | CRM EU Rollout

  • Current 8 months, since Jan 2021

    Commercial Pilot - Digital Hub & Marketing Automation (Extern)

    Viessmann Hausautomation GmbH

    Initiale Plattform Entwicklung live.viessmann.com | Produktmanager Web & Marketing Automation | SalesForce Clouds

  • Current 5 years and 8 months, since Jan 2016

    CMO (Extern)

    Löwen-Apotheke24.de | Belvita GmbH

    Strategische Marketingberatung |Produkt-Vermarktung | Go-to-Market | Business Development | Aufbau digitaler Plattformen | E-Commerce | www.loewen-apotheke24.de | B Boost | meinschuesslersalz.de | NatureFirst | ApoCheck - Online Apotheken versandkostenfrei | e-rezept-app.de

  • Current 10 years and 8 months, since Jan 2011

    Gründer & Advisor

    lara.media | digital consulting, innovation & solution

    Produkt-/Marketing-/ Media-Beratung | Freelancer | Advisor >20 Jahren Online-Marketing Expertise | kommerzieller Pilotmanager, Ideengeber, Konzeptmacher, Lösungsfinder. Kundenauszug: Vodafone | O2 Telefonica | Deutsche Messe Interactive | Unitymedia | Gettings | Listgenie.de | Löwen-Apotheke24.de | Interhome | Swiss Life | ProSiebenSat1 | Viessmann | Leica Camer AG Schwerpunkte: Customer Journey | Customer Centricity | Marketing Automation | Performance & E-Commerce Marketing

  • 1 year and 1 month, Jan 2019 - Jan 2020

    Global Marketing Brand - CRM - Digital - Consultant (Extern)

    Leica Camera

    Global Multi-Channel Marketing | SalesForce Marketing Automation | Rollout EMEA | Consulting | CRM | Brand- Loyalty- Sales- und Produkt Kampagnen | E-Mail Marketing | Datadriven Marketing | Agile Workflows

  • 1 month, Jan 2019 - Jan 2019

    Senior Consultant Digital Product Management - Product Owner (Extern)

    Viessmann Group

    Product Owner Onsite | Onsite Marketing | CRO | Conversion-Rate-Optimierung | Performance- und Brand-Kampagnen | Consent Management Plattformen | SalesForce SalesCloud

  • 1 month, Jan 2019 - Jan 2019

    Senior Consultant Strategie (Extern)

    glomex GmbH - A ProSiebenSat.1 Media SE company

    Video Advertising Strategie | Business Development | Neue Erlösquellen E-Commerce

  • 1 year and 1 month, Jan 2018 - Jan 2019

    Consultant | Advisor - App & Web Sales - Online Marketing (Extern)

    Vodafone GmbH

    App & Web Online Dialog Marketing | Bestandskunden X-Sell & U-Sell | GDPR | Permission Management | Entwicklung neuer Werbeflächen und datadriven Capabilities | Business Development

  • 4 years and 1 month, Jan 2014 - Jan 2018

    Senior Consultant (Extern)

    Unitymedia - Ein Vodafone Unternehmen

    Marketing Automation | Digitale Transformation im Dialogmarketing | Multi-Channel Marketing | E-CRM | E-Mail | Customer Loyalty | Database | Customer Journey Optimierung

  • 5 months, May 2017 - Sep 2017

    Performance Manager

    ProSiebenSat1 Media SE

    Interim Manager der Kooperation Lifestrom mit EON. Vermarktung des Branded Resselling Produktes über TV und Digital. Planung des Brand & Performance Media Budgets. SEO, SEA, Display - und Email-Marketing, Affiliate-Marketing in Verbindung mit TV. Verantwortung des digitales Vertriebs-Touchpoints und Shops.

  • 2 years and 1 month, Jan 2009 - Jan 2011

    Director Produktmanagement & Account Director

    Performance Advertising GmbH

  • 3 years and 1 month, Jan 2006 - Jan 2009

    Manager Produkt | Leitung Dialogmarketing Produkte

    United Internet Media AG (WEB.DE, GMX, 1&1; AD Europe)

  • 5 years and 1 month, Jan 2001 - Jan 2006

    Produkt Marketing & Sales Marketing Manager

    AOL Deutschland

  • 1 year and 1 month, Jan 2000 - Jan 2001

    Sales & Marketing Manager

    ABIT AG

  • Stürmer

    Hamburger Sportverein e.V.

Educational background for Lars Rathjen

  • Sportmarketing

    IST Studieninstitut

    Sportmarketing & Sponsoring, Eventmanagement

  • Marketing

    Universität Lüneburg

    Marketing, Tourismusmanagement

Languages

  • German

    -

  • English

    -

  • French

    -

Wants

Beratungsprojekte
Interim Management
Freiberufliche Marketing- & Media-Aufträge
alte Bekannte und Kollegen
Gedankenaustausch zum E-Rezept

Interests

Sport
Fussball
Reisen
Architektur

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