Lasse Honkanen

I manage the website and social media updates. (Project) I photograph construction projects, write content and publish it on www.swebalt.se. I also do other misc marketing and administrative tasks that are needed. I built the website with the help of a WordPress template. Tools:WordPress, Picasa and Snag-it for photo editing.

I drove customer software implementations projects, managing expectations, handling changes and additional requirements. After project delivery I managed the ongoing customer relationship, ensuring that the platform met current and future business needs.

As Consultant I drive Digital Marketing Projects as, Project Manager and Online Consultant, from both a marketing and technology perspective. I successfully manage internal and external resources delivering, on time- and budget. Within the projects I drive all the phases from case studies and resource planning to change management and quality control. I also manage questions regarding usability, design, content creation and publication and off-line aspects related to the web.

I was driving the DICOTA online marketing/e-commerce channel globally, from the online business strategy and online business development to web operations. I implemented; a new website/e-commerce platform, an e-mail tool, product videos, web analytics and micro sites. Operationally managing internal and extern project resources, supporting the local marketing teams with tools of communication

I promoted the newly launched US classifieds website AmericanListed.com. The focus was to increase Alexa web rank (result 450000 to 90000), to increase visitors (tripled the unique visitors) and to develop a long-term Internet marketing strategy. I achieved positive results by link building, blogging, viral videos, competitions, e-mail campaigns, social media (Twitter and Facebook), search engine optimization (SEO), online advertising and tutored my co-workers in internet marketing.

Sales of web analytics tools and consulting services, mainly new customer acquisition, from cold calling to face-to-face product demonstrations of Omniture, WebTrends and IndexTools. I successfully developed leads, into profitable contracts and long-term relationships, by showing how web analytics measures success and increases ROI through a better understanding of visitor identity, behavior and attitudes. A better understanding that, enables an optimized market offering and messaging, Key Words and KPI.

I was responsible for developing proportional control systems for mobile cranes and machinery, from customer specification and prototype to outsourcing. The main task was to handle the product development and delivery within time and budget, by implementing routines and process that improved quality and control.

The main task was to support to HP business managers within Europe to plan and implement global consumer marketing campaigns on the Internet from both a strategic and an operational perspective. The job consisted of a wide range of activities from both technical- and marketing perspective: defining business strategy on the web, CRM activities, marketing research, competitor benchmarking, branding, choosing vendors and managing them.

Built a proactive Market- and Competitive Intelligence function from scratch to support the business line analysts in their daily tasks, assisted the management-, sales- and marketing teams with operative and strategic market information. - Developed a web portal, with market-, customer- and competitor information. - Driving the daily qualitative analysis, as a Super-user in the analysis software. - Cross-functional cooperation and information sharing. - Managing the Business Intelligence Council

Coordinated the Nordic customers order flow (Ericsson and Nokia) from quote and order to shipment and invoicing. I improved and developed new standards and processes to handle: Hewlett-Packard spin-off, centralisation of the back office to Barcelona and implementation of the new order processing system.

Exam project: Project plan internal marketing event “Absolut Vodka”.

Spanish Language studies, Barcelona, Spain

Focus on Japanese Management and Strategic Marketing.

Masters of Science in Business Administration and Economics, Stockholm University, with a major in Management and Marketing A total of 216 credits (master is 160 credits) Master thesis: Balance Score Card as a Communications Tool (Ericsson) Bachelor thesis: How to Create Trust for the Virtual Co

Exam project "Z radio 102" (Market Survey and a Market Plan)

Electronics and Telecommunications