Laura Göttl

Project Management of the UI Team for the MyBMW and MINI App (16Mio users) - planning of features for delivery in 5 releases per year - coordination of 25 designers over the globe - budget planning and coordination of agencies - collaboration with stakeholders like UX, dev and business side - process optimisation to ensure high quality and consistency through out the app

Function owner of the IPA Routines BMW, MINI and Rolls Royce and support of the geobased function Automatic window - department Intelligent Personal Assistant (IPA) at BMW Group - consultation between stakeholders to create the best user experience for the new function - coordinator of the integration process and decision maker between development, test management and other stackholders - key link for development and implementation of function in vehicle

Function owner of the geobased function Automatic window for BMW, MINI and Rolls Royce and for development of function - department Intelligent Personal Assistant (IPA) at BMW Group - consultation between stakeholders to create the best user experience - takeover of function to servicepacks and improvements of UX - key link for development and implementation of function in vehicle - validation and verification in test vehicle and coordination of testmanagement

UI/UX for automotive - Concept and development of infotainment infrastructure and UI (Cockpit, CID and App) - Development and coordination of use cases with innovativ features for interior sensing and the experience in the vehicle - Research, benchmark and consulting

Virtual Reality Collaboration - Investigation of how VR can be used as a tool for consultants in the future. Creating a workshop experience in VR and developing design guidelines for workshops in VR. Concept and design of a Design Thinking Sprint Workshop with the VR Collaboration Platform "Glue". A workshop experience in VR is created. An experience that is not possible in a classic digital or physical workshop.

Design strategist in the field of New Work - Capturing, coordinating and managing the communicative and strategic direction of the New Work business area and its project areas. - Portfolio areas: smart production and networked services, collaboration in the New Normal, process digitization and automation - Creation of the touchpoint story about the digital workplace in the New Normal - Trend analysis in the New Work and tech area

Corporate design for a cosmetics start-up, (logo, product packaging, YouTube tutorials), market analysis

in the field of marketing and communication - PR for the technology park, creation of newsletters, promotional materials, press releases - Development of marketing strategy in print, digital and social media - Building the Instagram account and content creation - Planning and design of various internal and external events -Market and competitor analysis - Provide communications and public relations support to Tech Startups. - Leading InDesign trainings

Project in E-Commerce about website optimization and introduction in social media

Management and organization of the PR team - Marketing campaigns - promotional materials - press - Internet presence - Materials for acquisition of clients and students

Volunteering around the world in Madagaskar, South Africa, Ecuador and Sir Lanka. Worked in projects "construction", "tempel renovation", "child care“ and teaching" for 4 - 12 weeks each time.

Business, technology and human values -> the basis for the concept development - Design challenges and concept development in terms of consumer behavior, services and processes, innovations and communication - Trend analysis, market research, target group - Creation of scenarios, personas, advertising campaign, business models, CRM - Focus on user experience/customer experience - Creative leadership and design thinking methods - with cooperations with VW, MHP, Hyundai

Exchange Semester in Cross Media. Projects in the areas of: Corporate design, advertising campaign in print and digital, photography - analog and digital.

- Trend analyses - User experience, user interface for multimedia - Developing concepts for digital campaigns - Building VR and AR application prototypes - Creating a projection with motion tracking for an exhibition - Experimenting with technical innovations - BA. Project Augmented Reality App Mulimedia / Virtual Reality - An exciting field, as digitalization gives us seemingly limitless freedom that needs to be experienced.

Exchange year at the boarding school with main courses Design Technology, Fine Art and Latin.