Laure Frank

Advising Wandr on their Go to Market and Data Analytics strategies. Wandr is a social platform where travelers can explore user-generated videos from around the world to plan their next trip.

Mentoring a start-up during 18 to 24 months on its entrepreneurship journey by being their main contact person and exchange partner.

• Member of Senior Leadership Board (extended Executive Committee) • Leading a team of 65 FTE in the areas of Online Category Management, Online Marketing, Omnichannel, Marketplace, Customer Experience, Customer Care, eLogistics and Platform IT • Responsible for the overall Digital and Omnichannel Strategy of the company • In charge of the P&L management for the achievement of defined performance goals

• Leading a team of 40 FTE in the areas of Online Category Management, Content Production, Customer Care, eLogistics • Responsible for the commercial strategy, planning and budgeting

* Development of all categories to achieve the target turnover for the next years * Building and leading a matrix-team composed of 5 online sales managers, and 1 category development manager in direct report as well as 5 online merchandising managers in dotted reporting line. * Leading the sales team through a major platform release and site redesign * Directly involved in the definition of the new eCommerce strategy for the company

• Development of all categories to achieve the business plan turnover for the next years • Leading a team of 4 e-category managers and 5 back office specialists • In charge of launching new categories on manor.ch

• In charge of launching the new fashion online shop of the company • Leading a multidisciplinary project team with direct report to the board • Definition of the shop assortment, logistics strategy, process design, IT-specifications to improve the ERP data quality, specifications for shop design and functionalities, communication campaign for launch, new call center services, photo shooting strategy, newsletter activities, business plan

Task Force Perfumery: • Development of the future communication strategy for the perfumeries area to achieve the targeted turnover 2012

• Leading a team of 4 communication specialists • In charge of planning and executing all communication activities for the perfumeries, jewellery, toys, stationery, home and household areas with an annual budget of 20 mill. CHF • Responsible for the monthly customer magazine „Manor Magazin“

Task Force Store Relaunch: • Development of short and midterm measures to achieve the target turnover for two underperforming department stores; presentation of the recommendations to the executive board

• In charge of strategic projects and subprojects • Responsible for the implementation check of strategic decisions • Interface function between the CEO’s office and the commercial divisions • Realization of market analyses and competitors monitoring

Young High Potential Group 2007 Europe - IGDS (Intercontinental Group of Department Stores): • International team of selected „high-potentials“ from 9 different countries • Topic of the group work: „Online Shopping @ Department Stores“ • Presentation of the recommendations to the CEOs at the IGDS General Assembly 2007 in Athens

• Leading a team of 5 Marketing specialists • Definition of the marketing plan, realization of market studies, Customer Satisfaction Index, SWOT-analysis, competitors monitoring and price comparison • Planning and coordination of TV and radio advertising campaigns, print advertising campaigns, online campaigns, press releases, etc. • Conception, planning and realisation of sales promotions, product presentations, international trade fairs • Defining the strategic development of the internet site

• Definition of the marketing activities and budgets with key accounts • Development of sales promotions, TV and press campaigns, product presentations, etc. • Responsible for: Internet, Intranet, e-commerce, product configurator, picture database, booklets

• Definition of the future distribution strategy for the Spanish market based on the launch of a new distribution channel via e-Commerce • Elaboration of the specifications for the design and development of the IT program, creating new databases and interfaces to the existing systems

• Event planning and organisation: international trade fairs and product presentations • Responsible for the design and realisation of sales promotions and advertising campaigns in close cooperation to the advertising agency

2- jährige interne Weiterbildung für Kader-Leute zur Vorbereitung auf künftige Direktionsaufgaben. Diplomarbeit: „Offline Kommunikation an Kartenkunden: Analyse der aktuelle Lage und Erarbeitung alternativer Strategien“

Konsumgüter Marketing / Kommunikation