Laurence CIORA

A challenge woman, I share my experience as a CMO in France and abroad through MeridioPlus, Your Part Time CMO: the flexible and agile solution that makes the Marketing experience and expertise accessible to companies that need ! With dynamism, openness and sense of result, I support business leaders in the evolution of their activities by providing vision and concrete solutions in the optimization of their client asset in order to create seamless, personalized and omni channel customer experiences.

Some recent missions: NISSEN (Kyoto - Japan) Japanese distance selling company and market leader, Advising on the strategy to overhaul the business model of the company. PETER HAHN, German textile distribution company on the senior market, audit of customer acquisition policy of the French subsidiary.

Mission within the CRM VINCI project aimed to redesign and unification of the information systems of BtoC units (3 Suisses, Vitrine Magique, Blancheporte and Becquet).

Multi channel Responsibilities (E-commerce, Distance Selling) in the context of recovery of QUELLE recently acquired by the Group 3Si.

Multi channel Responsabilities (Mailorder, Shops, E-commerce) on 3 Brands (DAMART, JOURS HEUREUX, SEDAGYL) both in France and abroad (Europe and Asia)

Multi channel Responsabilities: Mailorder and Shops

Development of mailorder in 3 European countries: Hungary, Italy, Czech Republic.

Mission as part of the reorganization of the Marketing team of the German subsidiary.

Develop mailorder in 10 European countries: Austria, Belgium, Denmark, Finland, Holland, Norway, Sweden, Switzerland, United Kingdom.

In charge of marketing plan to recruit new customer (outside lists, insert, press, door to door, MGM, Friend names)