Leonid Zaplatnikov

is working from home. 🏡

Angestellt, Head of Marketing & SCM Austria, Beiersdorf AG

Vienna, Austria

Skills

Marketing
Digital Marketing
Online Marketing
Digital strategy
Online-Kommunikation
Online-Medien
Branding
Digital Branding
Digital Brand Management
Brand management
Brand-Management
Brand-Marketing
International Branding
Global Brand Management
Personalführung
Personalentwicklung
E-Commerce
Online-Handel
Strategieentwicklung
Strategie
Produktmanagement
Wettbewerbsanalysen
Wettbewerbsanalyse
FMCG
FMCG-Marketing
FMCG Business
OTC
OTC-Marketing
Pharma
Pharmaindustrie
Vertrieb
Vertriebserfahrung
Key Account Management
Handel
Kosmetik
Marketing-Strategie
Digital
Leading
Deutschland

Timeline

Professional experience for Leonid Zaplatnikov

  • Current 4 years and 8 months, since Nov 2019

    Head of Marketing & SCM Austria

    Beiersdorf AG
  • 2 years and 5 months, Jun 2017 - Oct 2019

    National Key Account Manager LEH

    Beiersdorf AG

    Verantwortlich für die Entwicklung der Mass-Market-Marken von Beiersdorf (NIVEA, NIVEA MEN, 8x4, Hidrofugal, Labello, Florena) bei einem der führenden LEH-Unternehmen in Deutschland.

  • 2 years and 2 months, Apr 2015 - May 2017

    Head of Digital & CRM Pharmacy Germany

    Beiersdorf AG

    - Entwicklung und Umsetzung der Digital Strategy für Eucerin, Hansaplast und ABC. - Einführung der neuen digitalen Touchpoints; - Entwicklung und Durchführung der Digitalen Media-Kampagnen; - Führung eines Teams von 2 bis 6 Mitarbeiter. Erfolge: - Verdopplung der Online-Reichweite sowie der CRM-Mitglieder von Eucerin. - Professionelle Auszeichnungen für Eucerin Videoberater: als Innovative Digital Solution von Apotheke.Adhoc und als Spotlight unter Top-40 FMCG Marken in Europa von L2.

  • 7 months, Sep 2014 - Mar 2015

    Senior Assistant Brand Manager Gillette

    Procter & Gamble

  • 2 years, Sep 2012 - Aug 2014

    Brand Management Duracell

    Procter&Gamble

    Leading Duracell Business and Marketing support in Germany, Austria and Switzerland. Leading Duracell business expansion in eCommerce.

  • 2 years, Sep 2010 - Aug 2012

    Digital Marketing Manager (Assistant Brand Manager)

    Procter&Gamble

    Leading Communication and Digital Marketing Initiatives for the global brands: Braun, Oral-B, Blend-a-Med, Pringles, Always, Febreze, Swiffer, Mr. Proper, Fairy, Vicks; Leading Digital Marketing for P&G Olympic Sponsorship in Germany, Austria, Switzerland; Development & support of interactive and corporate digital marketing activities.

  • 1 year and 8 months, Jan 2009 - Aug 2010

    Werkstudent in Marketing

    Siemens AG, Energy, Transformers Lifecycle Management

    Marketing in Energy Sector, Transformers Lifecycle Management

  • 5 months, Jun 2008 - Oct 2008

    Chief of Marketing Dept.

    Ultras Life Magazine

    Project work

  • 1 year and 6 months, Jan 2007 - Jun 2008

    Conference Producer

    Global Forum

Educational background for Leonid Zaplatnikov

  • 2 years, Oct 2008 - Sep 2010

    International Business Studies

    Friedrich-Alexander Universität Erlangen-Nürnberg

    International Management, International Marketing, Strategic Management, Industrial Management, Labor and Economics, Sponsorship of Global Events

  • 5 years and 6 months, Sep 2002 - Feb 2008

    Applied Mathematics

    Moscow Ingineer and Physical Institute (State University)

    Informatics, Programming, Maths, Differential and Integral Counting, Game Theory;

Languages

  • German

    Fluent

  • English

    Fluent

  • Russian

    First language

  • Spanish

    Basic

  • Ukrainisch

    -

Interests

Marketing
Brand-management
Digital marketing
Mobile marketing
Event-marketing
Foreign languages
Football
Running
Marathon
Travelling
Independent Travelling
Cycling

Browse over 21 million XING members