Lesley Eistetter

International Media & Marketing Management
Brussels, Belgien

Fähigkeiten und Kenntnisse

Communications planning
media
media planning
media buying
media management
strategy
training
media consulting
media agency management
advertising
marketing
account management
branding
media auditing
audit
media ROI
media performance
data analysis
accountability
trading
process
transparency
contracts
restructuring
change management
pitch management
compliance
international coordination
procurement

Werdegang

Berufserfahrung von Lesley Eistetter

  • Bis heute 10 Jahre und 7 Monate, seit 2015

    Marketing Procurement Lead

    PepsiCo

  • 2015 - 2015

    Commercial Development

    ARSIMA Projects

    Developed commercial opportunities to drive revenue for management consultancy specializing in accounting, finance, business intelligence and business planning

  • 2015 - 2015

    Consultant

    European Association of Communications Agencies (EACA)

    Mentored junior staff to enhance performance; Improved visibility of key initiatives via enhanced communications strategy and platform usage

  • 2009 - 2013

    Senior Manager

    Effective Media Management

    Provided leading global advertisers with guidance on key media management issues to drive greater value from marketing communications investments; Critiqued media agency buying performance Vs local market benchmarks, Vs plan and Vs prior period to foster continual cost and quality improvement; Managed media auditing reviews for 50+ markets globally

  • 2007 - 2009

    Manager & EMEIA Media Buying Performance Lead

    Ernst & Young

    Marketing & Advertising Risk Services; Managed media agency buying performance and financial audits in multiple countries to help clients manage marketing and advertising risks including: Compliance risk, Operational and financial risk, Strategic risk; Served as EMEIA lead and key global resource for media buying performance subject matter; Sectors: entertainment, FMCG, government, etc.

  • 2002 - 2007

    Media Consultant

    Consultant

    FCB and INITIATIVE (INTERPUBLIC); International media planning and buying projects - EMEA/USA; Clients: FMCG sector projects, Six Flags Theme Parks, Boeing - Global Interim Transition Manager, GSP MARKETING Clients: Verizon

  • 1997 - 2001

    Associate Media Director

    FCB / Interpublic

    Clients: Quaker Oats, Coors (now MillerCoors), Payless ShoeSource; Selected by Director of Worldwide Media for New Business team; Managed USA planning and buying for media budgets of $40MM in liaison with Initiative; Promoted to AMD from Supervisor in under one year; given extra responsibility for Original Coors; Developed innovative tool to better align media delivery with volume and served as department lead for it;

  • 1992 - 1997

    Media Supervisor

    EURO RSCG / Havas

    Clients: Procter & Gamble (Vidal Sassoon, Mr. Clean, Old Spice), Bayer (Flintstones), Hoover; Managed USA planning and buying for media budgets of $5-25MM; Promoted to Planner after one year and to Supervisor after three years

  • International Media & Marketing Management

    -

Ausbildung von Lesley Eistetter

  • Marketing

    Ohio University

Sprachen

  • Englisch

    -

  • Französisch

    -

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