
Lesley Eistetter
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lesley Eistetter
- Bis heute 10 Jahre und 7 Monate, seit 2015
Marketing Procurement Lead
PepsiCo
- 2015 - 2015
Commercial Development
ARSIMA Projects
Developed commercial opportunities to drive revenue for management consultancy specializing in accounting, finance, business intelligence and business planning
- 2015 - 2015
Consultant
European Association of Communications Agencies (EACA)
Mentored junior staff to enhance performance; Improved visibility of key initiatives via enhanced communications strategy and platform usage
- 2009 - 2013
Senior Manager
Effective Media Management
Provided leading global advertisers with guidance on key media management issues to drive greater value from marketing communications investments; Critiqued media agency buying performance Vs local market benchmarks, Vs plan and Vs prior period to foster continual cost and quality improvement; Managed media auditing reviews for 50+ markets globally
- 2007 - 2009
Manager & EMEIA Media Buying Performance Lead
Ernst & Young
Marketing & Advertising Risk Services; Managed media agency buying performance and financial audits in multiple countries to help clients manage marketing and advertising risks including: Compliance risk, Operational and financial risk, Strategic risk; Served as EMEIA lead and key global resource for media buying performance subject matter; Sectors: entertainment, FMCG, government, etc.
- 2002 - 2007
Media Consultant
Consultant
FCB and INITIATIVE (INTERPUBLIC); International media planning and buying projects - EMEA/USA; Clients: FMCG sector projects, Six Flags Theme Parks, Boeing - Global Interim Transition Manager, GSP MARKETING Clients: Verizon
- 1997 - 2001
Associate Media Director
FCB / Interpublic
Clients: Quaker Oats, Coors (now MillerCoors), Payless ShoeSource; Selected by Director of Worldwide Media for New Business team; Managed USA planning and buying for media budgets of $40MM in liaison with Initiative; Promoted to AMD from Supervisor in under one year; given extra responsibility for Original Coors; Developed innovative tool to better align media delivery with volume and served as department lead for it;
- 1992 - 1997
Media Supervisor
EURO RSCG / Havas
Clients: Procter & Gamble (Vidal Sassoon, Mr. Clean, Old Spice), Bayer (Flintstones), Hoover; Managed USA planning and buying for media budgets of $5-25MM; Promoted to Planner after one year and to Supervisor after three years
International Media & Marketing Management
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Ausbildung von Lesley Eistetter
Marketing
Ohio University
Sprachen
Englisch
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Französisch
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