Lisa Mizrahi

Applied analytical/statistical methods and tools to complex business problems, including development of market and installed base models to project future product, service and consumable volume/revenue trends.  Developed business intelligence (BI) warehouse comprised of multi-tier internal and external sources transforming data into usable, actionable business information.

Developed and implemented US market segmentation models and sales metrics to successfully direct market focus and restructuring of US-based sales forces.  Developed and presented market-based, value-add strategies to C-Level stakeholders to innovatively profile customers.  Developed analytics & reporting tools to enable marketing and sales groups to conduct resource planning, establishing best-case market coverage benchmarks, and increase response time to market trends.

Developed market intelligence and statistical business analytics for headquarter teams - senior, field and division management.  Managed, customized market intelligence & statistical models to define and describe healthcare markets, competitor penetration & mix, and econometric trends.  Supported evaluation, measurement and monitoring of sales opportunities and growth/decline indicators.

Developed econometric and demographic market studies/reports for U.S.-based customers in support of new & future sales of multi-modality & HIT products.  Prepared and presented annually 50+ market-based analyses to U.S. hospital and ambulatory customers.  Devised and implemented standardization econometric market models.

Database & Web Administrator, Sales & Marketing 1995-2000 Designed, developed and managed relational CRM and product database encompassing business analytics and reporting.  Devised standard and customized reports and market trend analytics; automate daily and monthly production/tasks.  Integrated and managed multi-tier data system, supporting web-based catalog of company products & services.  Managed integration of large data sets and legacy systems; developed procedure manual & software training.

 Designed and implemented central database system to archive, track and analyze product life-cycle. Via strategic analytics and reporting, successfully supported acquisition, research & development, strategy, marketing and sales.