Louise Balsa

* Successfully launched five Direct Marketing campaigns * Organised three conferences gathering health professionals: booking the venues, catering and guests speakers, finding a theme, promoting the event on Social Media (LinkedIn) and by telemarketing. * Project managed a mystery shopping. * Assisted with the redefinition of the brand concept presented to the board. * Designed a creative concept to promote a sub-division of the business at a critical competitive market situation.

* Supervised the production of new visual content for the webstore (around 300 items per week) working closely with the photo studio. Edited weekly productivity reports presented to the Marketing Director. * Maintained and reviewed the webstore: spotted possible errors on the products (wrong image/no image, no swatch, wrong category) and corrected it on the internal software (CMS Oracle Webcentre Content).

* Created online content for Mondelez’ and Unilever’s brands. Integrated this content onto the backoffice of www.mavieencouleurs.fr (open source CMS Umbraco). * Managed production of weekly newsletters (content and visuals). * Audited the current content and analysed Google Analytics to review the global strategy – consultancy report presented to the clients. * Community management and Content management on Youtube.

* Product Manager for Animil (dispatch program for Bayer’s products); updated online content (Open Source CMS WordPress). * Account Manager for DM campaigns (Credit Unions, The National Business Review...) * Account Manager for a Social Media campaign: interactive online concept created on Facebook in order to raise awareness for the Child Cancer Foundation. * Created a KPI report based on Google Analytics, presented monthly to the Managing Director.

Performed an audit of companies in the agronomical field (Soufflet), the real estate field (AXA REIM and Nexity), the service field (Suez environment), most of which are part of the CAC 40.

* Worked on the development of new techniques for accurate crop fertilization. * Market analysis, sales forecast, and business plan development.

FMCG Marketing, Product Launching, Packaging, Innovation, Macro Economy, Accountancy.