Lukas Weigel

I professionally lead two cross-functional teams with 15+ internal and external members. I am also a proactive driver of Bosch Home & Garden's digital business strategy. I am responsible for the DIY ecosystem, including the MyBosch Web & App and DIY Deals applications, which are used by 2+ million users in 35+ countries. I play a leading role in driving the dvelopment of multiple systems to improve efficiency and performance. I also manage the majority of the department's budget.

I provided technical leadership to a cross-functional software development team with 8+ internal and external members. I translated the mobile-first trend into a strategic goal and formulated a strategy to ensure we remained at the forefront of technology and user experience. I took responsibility for implementing a mobile application that is now the foundation for revenue-generating digital solutions. I have also been driving the internationalization, expanding its reach to 23+ countries.

In my role, I applied design thinking methods to create a business model for power tool rental. I used user research and data analysis to identify pain points and opportunities within the power tool industry. I actively developed user-centred prototypes, wireframes and mockups to ensure that our solutions met user expectations. I worked with cross-functional teams, including business stakeholders, designers and developers, to pilot this innovative model at a train station in Bern, Switzerland.

I oversaw and improved the company's online presence in the Nordic and Baltic regions, driving growth for the Home & Garden brand. I developed the regional online brand strategy that aligned with the overall branding objectives, managed content creation, coordinated product data distribution to regional retailers, executed advertising campaigns, and tracked brand performance through analytics tools.

The MSc in Business Administration and Digital Business focuses on the opportunities that IT can provide when private and public organisations interact with their various stakeholders. I focused and completed my studies on Service Design. I learned how to understand and develop IT-based concepts that respond to the needs of users, organisations and businesses, but also how to implement and commercialise them.

The BSc Media Engineering is a combination of management, IT, print technology and design. I studied business, technical, IT and design topics in theory and practice, such as planning, purchasing, design, production, marketing, sales, distribution and publishing of printed and digital media. Interdisciplinary professional and methodological skills were taught and project work was carried out independently in teams.