
Luz Montemayor
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Luz Montemayor
- 9 Monate, Dez. 2012 - Aug. 2013
Key Account Manager
Danone, Waters Mexico
-Management of a portfolio of 5 key national accounts in the modern trade channel (convenience stores and pharmacy chains) -Responsible for growth and business development of accounts -Forecasting, negotiation and achievement of sales volume -Planning, negotiation and implementation of strategic sales activities -Control of promotional budget (€4million) -Working closely with logistics, marketing and accounting teams
- 2 Jahre und 5 Monate, Juli 2010 - Nov. 2012
Category Manager
Danone, Waters Mexico
-Achievement of shelf space increment of still and flavoured waters categories in the 2nd largest national supermarket chain and pilot stores of the largest regional supermarket -Category captain of modern trade retailers such as supermarkets and pharmacies at national level (total of 3 category captaincies) -Implementation of the 8-step process of category management -Design of planograms -Market research concerning market trends and consumer behaviour
- 3 Jahre und 9 Monate, Okt. 2006 - Juni 2010
Field Sales Executive
Unilever, Mexico
-Responsible for sales of a portfolio of +350 products in foods and personal care categories -Responsible for growth and business development of clients in modern trade and traditional channels at a regional and local level -Coordination and attending to fair trades of clients -Forecasting, negotiation and achievement of sales volume -Planning, negotiation and implementation of strategic sales activities -Control of promotional budget -Promotional activities implementation in POS of national retailers
- 2 Jahre und 7 Monate, Apr. 2004 - Okt. 2006
Marketing Coordinator
Cleber Group, Renault dealer
-Negotiation with local media agencies -Local advertising and media planning -Promotional events coordination and fair trade planning -Customer service evaluation
- 7 Monate, Sep. 2003 - März 2004
Marketing Intern
Carrier, Mexico
General assistance in Marketing and advertising activities Management of corporate website
Ausbildung von Luz Montemayor
- 2 Jahre und 1 Monat, Okt. 2013 - Okt. 2015
International business
FH Kärnten
- 4 Jahre und 5 Monate, Aug. 1999 - Dez. 2003
Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey
Sprachen
Englisch
Fließend
Spanisch
Muttersprache
Französisch
Gut
Deutsch
Grundlagen
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