Luz Montemayor

Bis 2013, Key Account Manager, Danone, Waters Mexico
, Österreich

Fähigkeiten und Kenntnisse

Negotiation
Sales
Category Management
Key Account Management
Forecasting
Intercultural Communication
Portfolio Management
analytical skills
FMCG
Planogram development
Point of Sale
Budgeting
Market Analysis

Werdegang

Berufserfahrung von Luz Montemayor

  • 9 Monate, Dez. 2012 - Aug. 2013

    Key Account Manager

    Danone, Waters Mexico

    -Management of a portfolio of 5 key national accounts in the modern trade channel (convenience stores and pharmacy chains) -Responsible for growth and business development of accounts -Forecasting, negotiation and achievement of sales volume -Planning, negotiation and implementation of strategic sales activities -Control of promotional budget (€4million) -Working closely with logistics, marketing and accounting teams

  • 2 Jahre und 5 Monate, Juli 2010 - Nov. 2012

    Category Manager

    Danone, Waters Mexico

    -Achievement of shelf space increment of still and flavoured waters categories in the 2nd largest national supermarket chain and pilot stores of the largest regional supermarket -Category captain of modern trade retailers such as supermarkets and pharmacies at national level (total of 3 category captaincies) -Implementation of the 8-step process of category management -Design of planograms -Market research concerning market trends and consumer behaviour

  • 3 Jahre und 9 Monate, Okt. 2006 - Juni 2010

    Field Sales Executive

    Unilever, Mexico

    -Responsible for sales of a portfolio of +350 products in foods and personal care categories -Responsible for growth and business development of clients in modern trade and traditional channels at a regional and local level -Coordination and attending to fair trades of clients -Forecasting, negotiation and achievement of sales volume -Planning, negotiation and implementation of strategic sales activities -Control of promotional budget -Promotional activities implementation in POS of national retailers

  • 2 Jahre und 7 Monate, Apr. 2004 - Okt. 2006

    Marketing Coordinator

    Cleber Group, Renault dealer

    -Negotiation with local media agencies -Local advertising and media planning -Promotional events coordination and fair trade planning -Customer service evaluation

  • 7 Monate, Sep. 2003 - März 2004

    Marketing Intern

    Carrier, Mexico

    General assistance in Marketing and advertising activities Management of corporate website

Ausbildung von Luz Montemayor

  • 2 Jahre und 1 Monat, Okt. 2013 - Okt. 2015

    International business

    FH Kärnten

  • 4 Jahre und 5 Monate, Aug. 1999 - Dez. 2003

    Marketing

    Instituto Tecnológico y de Estudios Superiores de Monterrey

Sprachen

  • Englisch

    Fließend

  • Spanisch

    Muttersprache

  • Französisch

    Gut

  • Deutsch

    Grundlagen

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