Mag. Maik Ludewig

Angestellt, Managing Director, Oetker Digital GmbH, Oetker Digital GmbH

Berlin, Germany


Product Management
Product Vision
Product Strategy
Agile Leadership
Agile Softwareentwicklung
E-Commerce Management
Business Development
Online Marketing
Web Controlling
Affiliate Marketing
Conversion Optimierung
Organizational Design
Human Change Management
Agile Coaching
Process Optimization
Web Enabling
P&L Responsibility
eBusiness Consulting
User Experience


Professional experience for Maik Ludewig

  • Current 2 years and 7 months, since 2022

    Managing Director, Oetker Digital GmbH

    Oetker Digital GmbH

  • Current 3 years and 3 months, since May 2021

    Geschäftsführer - CDO / CIO

    All About Cake GmbH (Oetker Group)

    Bake to the future. Our Mission: Innovating the international baking ecosystem. The All About Cake GmbH is a subsidiary company of Dr. Oetker and part of the Oetker Group.

  • Current 4 years and 11 months, since Sep 2019

    Geschäftsführer - CDO / CIO

    Durstexpress GmbH (Oetker-Gruppe)

  • 6 months, Apr 2019 - Sep 2019

    Vice President (VP) Product & Technology - CPO

    Durstexpress GmbH (Oetker-Gruppe)

    Disrupting the way of getting your drink on. Dedicated to creating the most customer-centric delivery experience with over 1000 drivers delivering a variety of over 1000 drinks directly to your door. As part of the Oetker Group, we are hiring. Join us on our mission to make discovering, buying and enjoying your favorite beverages as joyful and convenient as possible.

  • 2017 - 2019

    Chief Product Officer (CPO), Member of the Board of Management

    Raisin GmbH

    Europe's #1 deposits and investments marketplace. Teams: Product Management, User Experience, Agile Coaching, SEO, Continuous Delivery. Focus: Organizational Development, Agile Product Lifycyle Management, Product Vision, Strategy and Roadmap, Business Development, Innovation Management.

  • 2016 - 2017

    Head of E-Commerce

    Avenso GmbH (LUMAS | WhiteWall)

    E-Commerce WhiteWall (Teams: Product Management, User Experience, Content Management, Graphics, Copywrite). // About WhiteWall Galleries, professionals and photo hobbyists alike trust WhiteWall for high-quality photographic prints, museum-quality mounting and framing, as well as professional-grade photo books. WhiteWall sets the bar high. Our customers’ expectations and our passion for photography drive us to perform at the highest level.

  • 1997 - 2017


    IT Quadrat ®

    Business Consultancy for B2B and B2C. Information Management and Digital Shift Strategy (Intranet/Extranet/Internet). E-Commerce Portal Management, Development and Controlling. CMS / EMS Conception, Setup and Operations, from Wordpress to proprietary high-end custom CMS and shop software solutions. Performance Marketing (Affiliate) and Search Engine Optimisation (SEO) for profitable portals on autopilot.

  • 2012 - 2015

    Head of Shopmanagement

    Hermes NexTec GmbH (Otto Group)

    Full-service eCommerce and web enabling for B2C online retail, focused on fashion, sports, luxury and lifestyle markets. Head of Shop Management dept (Teams: Shop-/Content-Management, Content Production, Product Management). Staffing, setting up and developing teams from 2 to 20 employees. Shop Conception, Operations and Performance Optimization, Net Sales & KPI-driven.

  • 2007 - 2011

    Team Manager C2C Ticketing

    CTS Eventim AG

    Team Manager and Product Owner C2C ticket shops (Fansale, Eventim). E-Commerce Product Management and Portal Management (Ticketing / Live-Entertainment, C2C). Requirements engineerings, conception and specification. Project management, shifting from waterfall to agile. Online Marketing Coneception and Controlling (Direct, SEO, SMO, Affiliate). Business Development B2C & C2C Strategy Europe. Sales and Acquisition of distribution partners.

  • 2005 - 2007

    Project Manager Online

    Babiel GmbH

    Online Project Management (certified PMI PMBoK®, Product Management Professional) for eGovernment and eAdministration (initiative "BundOnline 2005"). Consulting, requirements engineering and conception / specification. Operative project leadership for Web Content Management Systems (CoreMedia CMS, Government Site Builder). Project Marketing, Online Marketing (G2C, Government2Consumer). Clients include Bundesfinanzministerium (BMF), Bundesverwaltungsamt (BVA), Bundestag, Bundesregierung.

  • 1998 - 2005

    Consultant Web & Media

    Adobe Systems GmbH

    System analyst and consultant for wholesaler & distributors (B2B). Evangelist for Web & Media Software such as Adobe Photoshop, Adobe LiveMotion, Adobe Acrobat. Part of Adobe Atmosphere (Web3D) Innovators & Early Adopters Program.

  • 2002 - 2003

    E-Business Consultant

    AWD AG

    Conception & Development of AWD Extranet for training, education and controlling of sales staff (FinTech).

  • 2000 - 2002

    Advanced Systems Multimedia

    Robert Bosch GmbH

    Conception & Development of Multimedia Database (MMDB) for intra-corporate technology and patents information.

  • 1999 - 2001

    Virtual Campus

    University of Hildesheim

    Conception, Development and Web Design of courses for eLearning and blended learning within the Virtual Campus project (assisted by the European Union).

  • 1995 - 1997

    Qualified Bank Officer (Bankkaufmann IHK)

    Commerzbank AG (former Dresdner Bank AG)

    Specialised in information systems & trading/investment.

Educational background for Maik Ludewig

  • 2000 - 2000

    Information Sciences

    Universidad de Las Palmas de Gran Canaria

  • 1998 - 2004

    Internationales Informationsmanagement M.A.

    Universität Hildesheim

    Diploma thesis: "Web 3D - Web Based Education in Virtual Reality Learning Environments" (Grade A, Note 1,0). Major Subjects: Information Management, Human Computer Interaction, Applied Information Science. Minor Subjects: Business Economics, Media Sciences, Political Sciences.


  • German

    First language

  • English


  • French


  • Spanish




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