Maj-Britt Thorsen

Freelancing until I find the right position. Online marketing, events, marketing, project management

Event project management • Idea generation • Execution of large and small events • Obtaining permits • Event calendar Marketing: • PR: local news papers, TV and radio • Online: Website (Joomla), SEO, social media. From 300 to 2000 likes. • Printed media: Banner design, posters, news paper adverts Management: • Volunteers, hired help and interns • Sales: More members. A rise of 35%

Newsletters: Using the newsletter system Responsys version 6. Creating newsletters for local and national emails in cooperation with in-house journalists. Email flow planning, trigger mails, strategy and future developments. Analysis and reporting on results using Google Analytics. Email permission collection strategies. Competitions. Project management: Platform change from Responsys 5 to Responsys 6. Co-ordination with various bureaus, design of backend, implementation and testing.

Web editor. New web page. Newsletters using Apsis. Communication with local newspapers and online portals. Marketing: New marketing initiatives and planning. Marketing analysis and goals. Analysis and identification of customer segments in cooperation with the sales department. Online marketing: SEO, Google AdWords, (saved them 20.000 kr. each month by optimizing this) including retargeting. Development and use of Analytics reports and goals.

Implementation of new project systems Project management: From first customer contact to after sales. Online marketing: Including Facebook, twitter, newsletters, writing of online articles, SEO. Web editor for customer’s websites including web updates, photos and texts. General marketing and planning. Administration: Business development, proof reading, book keeping using E-conomics, customer meetings and writing of customer contracts.

Marketing: Planning, analysis, segmentation, management, branding, advertising. Website development. Events: Planning of conferences, company events, exhibitions such as DSEI in London), customer training, company parties. Trust position: ISO: Development of the company’s procedure system, ISO quality management, implementation and auditor Import and export.