Malte Hildebrandt

Angestellt, Geschäftsführer, Screenforce Gattungsmarketing GmbH - THE MAGIC OF TV

München, Germany


Strategische Markenführung
Brand Mangement
Digitales Marketing
Content Marketing
Vertriebs Beratung
Aufbau- und Ablauf Organisation


Professional experience for Malte Hildebrandt

  • Current 3 years and 6 months, since Jan 2021


    Screenforce Gattungsmarketing GmbH - THE MAGIC OF TV
  • Current 8 years and 1 month, since Jun 2016

    Consultant Marketing Communication

    April und Bonnie GmbH

  • 2 years, Jan 2019 - Dec 2020

    Marketing und Vertrieb

    B1 Smart TV GmbH

    Beartung der Vertriebs- und Marketing Aktivitäten der B1SmartTV GmbH

  • 4 years and 5 months, Aug 2016 - Dec 2020

    Marketing Direktor

    Screenforce Gattungsmarketing GmbH - THE MAGIC OF TV

    Freier Berater für alle Marketing- und Kommunikationsfragen.

  • 3 years and 6 months, Jan 2013 - Jun 2016

    Chief Marketing Officer (CMO)

    ProSiebenSat1 Media AG

    B2C marketing - complete marketing mix (TV, digital, print, OOH, event ...) B2B marketing - complete marketing mix (CRM, sales communication, event …) Plus M.D. Sugar Ray GmbH (creative agency for external promotional services and subsidiary of the ProSieben Sat1 Media SE)

  • 2 years and 3 months, Oct 2010 - Dec 2012

    Managing Director Marketing

    SevenOne Media GmbH

    Managed all marketing areas of the SevenOne Media GmbH Production and distribution of all communication measures for media agencies and advertisement customers. Working out new digital and linear forms of advertising Annual meetings with top customers & agencies Organization of all customer events Collaborated on the founding of the class-marketing initiative “ScreenForce”

  • 2 years and 3 months, Jul 2009 - Sep 2011

    Managing Director

    SevenOne AdFactory GmbH

    Merging of existing departments of the SevenOneMedia (brand consulting, sponsor-ing, raffles, special ads, etc..) and setup of new departments and bundling these within a new company. Development of “tailor-made 360-degree solutions” for advertising customers Push and pull sales concepts– development and “selling” Up-sale of the “year’s commitments” through AdFactory concepts Development of new forms of advertisement Management of the licensing business

  • 1 year, Jul 2008 - Jun 2009

    Senior Vice President Marketing

    ProSiebenSat1 TV Deutschland GmbH

    Strategic and operative management of all marketing areas of the network. Planning and implementation of the Sat.1 Group’s move from Berlin to Munich. Lead the complete reorganization (restructuring from a line- to a matrix-organization) Project head of the conversion of the German free-TV building.

  • 3 years and 4 months, Mar 2005 - Jun 2008

    Divisional Manager Marketing

    ProSieben Television GmbH

    Overall responsibility and management of the channel’s marketing in all facets The focal points of my work were the direction of the product management, brand management of the “ProSieben” brand, media planning and collaboration with the marketers.

  • 6 months, Oct 2004 - Mar 2005

    Group Business Director Household

    Braun GmbH Kronberg / Gillette Group

    Worldwide P&L responsibility of all Braun handheld & food preparation products. In addition to the strategic brand management of the existing Braun products (in-cluding specification of country-specific measures), the development of new prod-ucts and their market implementation were the focal points of my work. The responsibilities also included the worldwide coordination of the sales targets and the determination of the marketing budget.

  • 3 years and 9 months, Jan 2001 - Sep 2004

    Executive Vice President Marketing & Corporate Management

    Home Shopping Europe AG

    Responsible for all operative and strategic marketing and program tasks. In addition to classic marketing (on-air promotion, dialog, cooperation, etc.), my main tasks included sales through the 16-hour live program, the development of new business areas and the strategic orientation of the company, with the overall goal of custom-er retention and developing new customer potentials.

  • 9 months, Apr 2000 - Dec 2000

    Founder and Managing Director

    Sports Interactive UK LTD

    SIAC UK Ltd. was a Joint Venture between ISL Marketing AG, Switzerland and Kabel New Media AG, Hamburg. Our company goal was to produce websites for FIFA Soccer, ATP Tennis etc. (ISL properties), and generate revenue through media, merchandising and ticket sales. Kabel New Media AG created and produced the websites and SIAC managed the revenue.

  • 2 years and 3 months, Jan 1998 - Mar 2000

    Head of Product Management

    ProSieben Television GmbH

    Setup and management of a product management that is analogous to the FMCG industry. This setup and process organization, which was new for TV channels, pur-sued the goal of holistically integrated “marketing thinking”. A person (or unit) is responsible for the entire communications mix of a “format”. Today, this concept is practiced by all German TV networks.

  • 4 years and 4 months, Sep 1993 - Dec 1997

    Group Product Manager for the Philip Morris Light American brand family

    Philip Morris GmbH

    Responsible for all strategic and operational marketing aspects: Event planning, PR and classical advertising agency work, intensive communication with European counterparts. Junior Product Manager, (1995-1996) Complete relaunch of the Chesterfield Brand. Trainee Sales and Marketing (1993-1995)

Educational background for Malte Hildebrandt

  • 1989 - 1993

    Dipl. Betriebswirt Business Administration

    Fachhochschule München

  • 1 year and 2 months, Aug 1988 - Sep 1989

    International Business Administration

    University of Oklahoma

  • 1 year and 9 months, Aug 1986 - Apr 1988

    Industrie und Handel

    Vocational training as Industrial Clerk at Colgate-Palmolive GmbH, Hamburg


  • German

    First language

  • English



Sports (mountain bike

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