Malte Hildebrandt

Beartung der Vertriebs- und Marketing Aktivitäten der B1SmartTV GmbH

Freier Berater für alle Marketing- und Kommunikationsfragen.

B2C marketing - complete marketing mix (TV, digital, print, OOH, event ...) B2B marketing - complete marketing mix (CRM, sales communication, event …) Plus M.D. Sugar Ray GmbH (creative agency for external promotional services and subsidiary of the ProSieben Sat1 Media SE)

Managed all marketing areas of the SevenOne Media GmbH Production and distribution of all communication measures for media agencies and advertisement customers. Working out new digital and linear forms of advertising Annual meetings with top customers & agencies Organization of all customer events Collaborated on the founding of the class-marketing initiative “ScreenForce”

Merging of existing departments of the SevenOneMedia (brand consulting, sponsor-ing, raffles, special ads, etc..) and setup of new departments and bundling these within a new company. Development of “tailor-made 360-degree solutions” for advertising customers Push and pull sales concepts– development and “selling” Up-sale of the “year’s commitments” through AdFactory concepts Development of new forms of advertisement Management of the licensing business

Strategic and operative management of all marketing areas of the network. Planning and implementation of the Sat.1 Group’s move from Berlin to Munich. Lead the complete reorganization (restructuring from a line- to a matrix-organization) Project head of the conversion of the German free-TV building.

Overall responsibility and management of the channel’s marketing in all facets The focal points of my work were the direction of the product management, brand management of the “ProSieben” brand, media planning and collaboration with the marketers.

Worldwide P&L responsibility of all Braun handheld & food preparation products. In addition to the strategic brand management of the existing Braun products (in-cluding specification of country-specific measures), the development of new prod-ucts and their market implementation were the focal points of my work. The responsibilities also included the worldwide coordination of the sales targets and the determination of the marketing budget.

Responsible for all operative and strategic marketing and program tasks. In addition to classic marketing (on-air promotion, dialog, cooperation, etc.), my main tasks included sales through the 16-hour live program, the development of new business areas and the strategic orientation of the company, with the overall goal of custom-er retention and developing new customer potentials.

SIAC UK Ltd. was a Joint Venture between ISL Marketing AG, Switzerland and Kabel New Media AG, Hamburg. Our company goal was to produce websites for FIFA Soccer, ATP Tennis etc. (ISL properties), and generate revenue through media, merchandising and ticket sales. Kabel New Media AG created and produced the websites and SIAC managed the revenue.

Setup and management of a product management that is analogous to the FMCG industry. This setup and process organization, which was new for TV channels, pur-sued the goal of holistically integrated “marketing thinking”. A person (or unit) is responsible for the entire communications mix of a “format”. Today, this concept is practiced by all German TV networks.

Responsible for all strategic and operational marketing aspects: Event planning, PR and classical advertising agency work, intensive communication with European counterparts. Junior Product Manager, (1995-1996) Complete relaunch of the Chesterfield Brand. Trainee Sales and Marketing (1993-1995)