Manohar Khaira

Built a web based medical transcription business from scratch that services clients throughout the United States while establishing outsourcing facilities overseas in India. Generated new business by identifying new prospects through the internet and utilizing telephone sales. Setup systems for medical practices and trained personnel to service client needs and requirements.

Responsible for all general management, administrative and operational aspects of the medical center. Negotiated insurance and supplier contracts. Reduced overhead and developed stringent compliance and control procedures resulting in incremental revenue of over 10%. Dealt with healthcare and legislative issues pertaining to drug use and cancer therapy. Developed from scratch an internal computerized billing, coding and scheduling system resulting in savings exceeding $100K annually.

Provided global sales, marketing and logistical support for this leading DRTV infomercial company. Developed marketing and sales tools to aid international field staff. Introduced and maintained database systems for the international division. Introduced dynamic operational and reporting systems. Established a customer service group for international clients.

Played key role in turning around a $10 million loss to $6 million profit in 3 1/2 years in Indonesia. Increased core brand sales by 23% in 2 years, reversing history of declining sales and growing the business to $41 million in annual revenue. Successfully introduced a new brand generating monthly revenues in excess of $ 1.2 million per month. Developed an annual sports promotion that culminated in becoming one of the world’s largest soccer leagues, attracting yearly audiences in excess of 2.5 million.

Attained # 1 brand leadership positioning ($ 70 million annual revenue) in an intensely competitive environment in Indonesia. Restructured a favorable royalty licensing agreement with local Indonesian partners. Improved cost efficiencies in media buying through effective negotiations with media houses, saving over $400K annually. Increased product awareness and demand through creative marketing initiatives. Expanded sales territories and distribution coverage utilizing our partners sales force.

Played key role in increasing Indonesian unit sales by 58%, turning around a history of significant losses to break even within a period of 1 year . Initiated a consumer promotion that added 350,000 potential customers to our marketing database, while generating sales of 14 million units. Managed a $8 million budget and directed brand strategic planning, multimedia advertising and marketing research. Introduced an annual PR campaign, generating press coverage in 15 leading newspapers and magazines.

Integral member of startup team to establish country operations in Thailand. Researched and analyzed national distributors and their distribution networks and made recommendations to senior management, which were implemented. Led expansion efforts through strategic planning, advertising, and sales and marketing programs.

Played a key role in the development of materials and documentation for US trade talks with Thailand, paving way for market access. Restructured a joint venture royalty agreement through effective financial analysis and recommendations, ending a 5-year dispute with our partner that resulted in incremental revenue of $500K annually.