Mansuav Arora

Key Responsibilities 1) Lead demand generation efforts to drive new customer acquisition and revenue growth through both organic and paid channels 2) Manage & coach a team of Digital Marketing Managers, ensuring strategic alignment and execution across campaigns 3) Own full-funnel marketing strategy, collaborating closely with sales to deliver high-quality, conversion-ready pipeline. 4) Oversee the implementation and optimization of the GTM tech stack to scale lead generation & attribution capabilities

1) Steered paid advertising campaigns to laser-sharp precision, delivering a 30% increase YoY in ROI. 2) Implemented integrated marketing campaigns across PPC & email nurturing to increase MQL’s to SAL’s Conversion rates by 25%. 3) Managing Marketing CRM Automation on Hubspot, to automate lead flow & reduce TAT by 30%. 4) Unleashed remarketing campaigns that reeled in significant new pipeline and customers. 5) Reduced cost per lead by 20% YoY from paid advertising from ad platform optimizations.

1) Implementation of automated integrated omnichannel marketing campaigns across PPC, and email nurturing to increase inbound marketing qualified leads by 2.1%. 2) Responsible for optimizing Paid ads and email marketing campaigns to improve conversion rates and lead quality using marketing automation tools to increase MQLs. 3) Marketing CRM Automation with hands-on experience on Eloqua & Siebel, to automate lead flow process and reduce Lead TAT from 4.2 days to 1 day.

1) Marketing Automation with hands-on experience on Hubspot & Braze, to automate manual lead capturing & support services to enhance the customer experience at various stages of the funnel & reduce TAT & Lead time by 65%. 2) Implementation of Automated integrated omnichannel marketing campaigns across PPC, email nurturing, SMS, Whatsapp to increase inbound qualified leads by 35% 3) Managing monthly advertising budget of INR 1 Lakh on Google ads and social media ads & generated SQL by 20%

1) Design, develop & optimize integrated campaigns via email marketing, webinars, SEO, SEM, Retargeting & lead management processes resulting in sales accepted leads from zero to 4x of the sales pipeline. 2) Setup & Implementation of Marketing Automation (RPA’s) for Email and Lead nurturing campaigns and increased conversion rate by 30% 3) Successful implementation of Digital Marketing/Ads with a budget of INR 5 Lakh/Month which helped to generate and increase qualified leads by 2.5x

1) Marketing Automation with hands-on experience on Marketo, Demand Generation, Lead Nurturing campaigns. 2) Implemented integrated marketing campaigns across PPC, email nurturing and prospecting to increase inbound marketing qualified leads by 150% 3) Managed monthly advertising budget of INR 1 Lakh on Google ads and social media ads & generated SQL by 40%